"Voters like a stark choice between candidates," Kaufman said, happily noting the headline on the Boston Globe Wednesday "Newcomer Gabriel Gomez to face off against veteran Edward Markey." "Voters are in record numbers upset with Congress. This is not the time you want to run for Congress after being in Congress since the second Lincoln administration."
In his victory speech, Gomez struck a bipartisan chord telling the crowd, "If you are looking for someone who refuses to work with the other party, I'm not your guy… If you are looking for an independent voice, a new kind of Republican, take a look at our campaign. I'd welcome your support."
Gomez also told supporters, "I will approach this job with a military man's discipline, a father's sensitivity and a businessman's experience."
Kaufman said that line would be the heart of Gomez's campaign.
The true heart of the campaign, however, will be trying to paint Markey as a Washington insider who has just been in Congress way too long.
Massachusetts Democratic consultant Mary Ann Marsh said there's no way this will be another election like the one where Brown upset Democrat Martha Coakley when Coakley and state Democrats did not aggressively take on Brown until it was too late.
"Ed Markey has to run the next seven weeks like his hair is on fire," Marsh said. "If Massachusetts Democrats learned anything from 2009 and should have been learned long before that…no race is sure in Massachusetts no matter what. You have to run hard you have to run smart and you have to use every resource possible to make sure you win."
Marsh also thinks the back and forth supporting Obama in 2008, running against his as the spokesman for OPSEC in 2012, and then supporting him in that letter to Patrick will come back to haunt Gomez, saying it will be hard for voters to "trust" him because of it.
She says it's critical for Markey to bring over the voters who went for his opponent: U.S. Rep. Stephen Lynch (D-Mass.), who attracted more blue collar and union voters than Markey.
She also said all the Democrats in the state who worked to help Elizabeth Warren defeat Brown have to "show up at the end of June."
Another element to the race that may make things interesting is that on Wednesday Gomez announced he would not take the "People's Pledge," a pledge both Warren and Brown took to not take outside money in their race. In a statement, Gomez said the only pledge will take is to "uphold the Constitution."
This has national implications with the Democratic Senatorial Campaign Committee already jumping in saying in a statement, "The DSCC would abide by the rules of the People's Pledge if our Republican counterparts did the same. The decision of who will be the next senator doesn't belong in the hands of Karl Rove and his special interest allies."
In his victory speech, Markey too hinted the race would have national implications saying, "This campaign is about standing up to the special interests and the extreme Tea Party Republicans who want to stop progress and send our country in the wrong direction."
Kaufman avoided comparing Gomez's upset chances to Brown defeat of Coakley.
"Every race is different," Kaufman said. "But, this is going to be a real race."