Apps that worked on previous BlackBerry 7 devices won't work on the BlackBerry 10 platform, since it is completely new. Analysts say that apps are bound to be the pain point for the platform, but it's not too late to rule out RIM from taking back at least some of what it has lost.
"Given the speed that the market is moving, it's hard to be dismissive of RIM given the strength of their brand and continued loyalty of many users," Michael Gartenberg, Gartner Research Director, told ABC News. "It will be important for RIM to show tomorrow how they've evolved the BlackBerry to meet the challenges of other platforms and at the same time show positive differentiation."
And that seems to be exactly RIM's plan. "The time was right to switch to a new platform, one that will allow us to continue true to our DNA but also take it to the next level," Boulben said. "It is a major undertaking for the company. It has been two years in the making, but we are ready."
RIM's BlackBerry 10 event begins at 10:00 a.m. ET on Jan. 30, 2013. ABC News will be reporting on the news throughout the day.