Instagram Gets Video: App Update Adds Filter Effects to 15-Second Videos

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Twitter released its standalone Vine app in January and it quickly became one of the most popular apps in Apple's App Store. Recently, data from Topsy Analystics showed that Vines were being shared more on Twitter than Instagram photos.

"I think that Vine's doing a tremendous job with it. There are others, too, whether it's, you know, Cinemagram or other apps that do video," Systrom said. "At the end of the day, though, we all do it in slightly different ways."

Prior to the Instagram event, Vine put up a post teasing new features, including a new draft feature that lets users start working on a video and save it for later.

An Unfiltered Lead
But while Systrom obviously believes his way is the best, it might not even matter. Instagram's 130 million active users share 40 million photos a day and, for many of those users, the ability to add video will just be another way to share what they are seeing.

"Instagram itself has a significant number of users, even when you compare it to Twitter directly. And it's quite a bit bigger than Vine," Gartner analyst Brian Blau told ABC News. "In the end, I think people are going to stick with what they know. If they like Instagram and there is a video feature, they will probably use it."

Sure, that means more informative food and selfies in your feed, but it also means a lot more.

"Instagram not only is about lattes, babies, cute dogs," said Systrom. "It's also about these moments in the world that let you peer in to understand different cultures, different political situations."

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