Joanna Stern/ABC News
  • Crazy Marketing Stunts at 2013 SXSW

    In the middle of the SXSW Interactive show floor in Austin, Texas, is a giant yam. All around there are advertisements for yamtrader.com. But -- and we are sorry to disappoint yam enthusiasts -- there is no such site. TriNet, a human resources start-up, used the yam as a ploy to get you to their site.
    Joanna Stern/ABC News
  • Crazy Marketing Stunts at 2013 SXSW

    Only a man dressed as an angel and strumming a harp could get people interested in corporate cloud storage solutions. Yes, this is Central Desktop's Cloud Server Angel.
    Joanna Stern/ABC News
  • Crazy Marketing Stunts at 2013 SXSW

    What does a wheelchair have to do with a service that helps with digital resumes? Not much, but Hirevue set up a "triage center" to show that they are fighting against resume paper cuts. A stretch, for sure, but we stopped by.
    Wheelchairs with signs
  • Crazy Marketing Stunts at 2013 SXSW

    No, EZanga doesn't have anything to do with the rainforest or cute frogs, but once you stop at its booth you'll learn about how the company will send traffic to your website.
    Joanna Stern/ABC News
  • Crazy Marketing Stunts at 2013 SXSW

    This isn't the car from "Dumb & Dumber." TaskRabbit, a service that allows you to outsource tasks to others, has its rabbit mobile driving around Austin, where SXSW is held.
    Joanna Stern/ABC News
  • Crazy Marketing Stunts at 2013 SXSW

    Mr. Zoomdata has been roaming the streets of Austin for three days now. We still have no idea what he is doing.
    Joanna Stern/ABC News
  • Crazy Marketing Stunts at 2013 SXSW

    In the end, free tacos and beer are what get most people to approach you. Of course, we have no idea what Bloomfire, which posted this sign, does.
    Joanna Stern/ABC News
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
See It, Share It
PHOTO: A home damaged by a landslide Friday, April 18, 2014 in Jackson, Wyo. is shown in this aerial image provided by Tributary Environmental.
Tributary Environmental/AP Photo
null
Danny Martindale/Getty Images
PHOTO: Woman who received lab-grown vagina says she now has normal life.
Metropolitan Autonomous University and Wake Forest Institute for Regenerative Medicine