Launched in 1980, the Barbie Collector Dolls of the World line is the largest and longest-running series in the history of the Barbie brand, Mattel spokeswoman Stefani Yocky said today.
"Our goal with the Dolls of the World Mexico Barbie, as well as the entire Dolls of the World Collection, is to celebrate cultural differences and tradition, introducing girls to the world through play," she said in a statement today.
The company had also tweeted: "Mexico Barbie is 1 of 100 Barbie Dolls of the World. Current dolls wear a country-inspired outfit & have a passport & animal.
"It's very important to us that Barbie reflects the ethnic and cultural differences of people around the world. We will be sharing your valuable feedback with them to start conversations and evaluate the business."
But some critics are unmoved.
"It's disappointing when its an opportunity for a toy company to reach out and represent different cultures," MamásLatinas' Martinez said.
"Maybe Barbie isn't meant to represent all the cultures of the world. Maybe in the end, that's not what Barbie is supposed to do."