Iowa caucuses 2024: Trump projected to win, DeSantis 2nd

I absolutely think Haley or DeSantis can still put together a winning narrative about tonight, based on whichever candidate finishes second. We all expected Trump to win, so there is nothing surprising about it. That will produce ho-hum headlines, whereas the fight for second could be more exciting. Haley could take a second-place finish and go to New Hampshire with positive coverage about that result — and besting DeSantis. Meanwhile, DeSantis could play up a "comeback kid" narrative if he grabs second after Haley seemingly had been the candidate on the upswing. This doesn't mean either has much of a chance of beating Trump for the Republican nomination, but either narrative could extend the race a bit, depending on how voters in the subsequent contests react.
—Geoffrey Skelley, 538

Tia, I think the most likely case of either Haley or DeSantis coming out of tonight with momentum is if DeSantis stays ahead of Haley and he can spin a “comeback kid” narrative out of that. We know that the media (and voters!) love a comeback narrative, but the DeSantis campaign has just been one negative development after another for the past few months, so it’s been hard for him to get that narrative going. But look, we know that in certain corners of the GOP there’s a lot of money and interest in having a credible non-Trump candidate. Right now everyone seems to think that’s Haley, but if DeSantis can reclaim that mantle, he could be able to stick it out to Super Tuesday or beyond.
—Jacob Rubashkin, Inside Elections

I actually do think there's room for a non-Trump candidate still. Either Haley or DeSantis could try to craft a winning narrative out of a second-place showing. More than that, though, there's some appetite in the party for someone who isn't Trump. Combine that with the uncertainty of what will happen to Trump given the criminal cases against him, I think anything could happen. More than that, I think the 2016 election showed me that anything is possible, even the unexpected, so I'm trying to keep an open mind.
—Monica Potts, 538

Tia, I think it will, rightly, still matter to DeSantis or Haley whether they finish second tonight. But I think the main takeaway from tonight should definitely be Trump’s win, with second place relegated to a subheadline or something. Polling indicates that many Americans still aren’t aware (or are in denial, haha) of the fact that the 2024 general election will very likely be Trump versus Biden, and so we in the media need to make it clear how strong Trump is doing in the primary.

—Nathaniel Rakich, 538