New Hampshire primary 2024: Trump projected to win, Haley vows to fight on

Trump and Biden had strong showings in the first-in-the-nation primary.

Last Updated: January 23, 2024, 4:30 PM EST

Former President Donald Trump will win the 2024 New Hampshire GOP primary, ABC News projects. As of 10 p.m. Eastern, Trump was ahead by less than 10 percentage points. While that represents a slight overperformance of polling for former U.N. Ambassador Nikki Haley, even a close loss is a big hit to her prospects, as she had staked her campaign on a strong performance in the Granite State. Haley spoke shortly after the projection to emphasize that "this race is far from over," while Trump (and his allies) amped up calls for her to drop out.

ABC News has also projected that President Joe Biden will win the Granite State's Democratic primary. A comfortable write-in victory for him despite not even being on the ballot is a good sign for the incumbent.

Latest headlines:

Here's how the news is developing. All times Eastern.
Galen Druke Image
Jan 23, 2024, 7:05 PM EST

What New Hampshire thinks about kicking Trump off the primary ballot

New Hampshire voters are choosing between Haley and Trump tonight, but it’s unclear whether their neighbors to the north in Maine will have a similar set of options when it comes time for them to vote. Maine secretary of state Shenna Bellows ruled that Trump could not appear on Maine’s primary ballot due to a 14th Amendment ban on those who have engaged in insurrection from holding office.

The Supreme Court will hear oral arguments on a similar case in Colorado in early February, but in the meantime, we asked Granite Staters about their thoughts on the matter. According to a University of New Hampshire poll, 50 percent of New Hampshire voters support Bellows’s decision, while 42 percent oppose it. (Thirty-five percent said they understand the 14th Amendment provision very well, while 42 percent said they understand it only somewhat well.)

The reasons New Hampshire residents gave for their views on Trump’s removal from Maine’s primary ballot ran the gamut. Those who opposed it said that Trump did not engage in insurrection, was not responsible for Jan. 6 and at the very least has not been convicted of anything. Those who supported it still expressed some hesitation about the precedent that would be set by taking a candidate off the ballot, but said complying with the 14th Amendment outweighed those concerns. You can hear from them here:

—Galen Druke, 538

Monica Potts Image
Jan 23, 2024, 6:58 PM EST

Trump’s evangelical base is missing in New Hampshire

New Hampshire is one of the least religious states in the country. That might help explain why Trump’s closest competitor, Haley, has closed in on his lead a bit there: He’s at 54 percent to her 36 percent. While in 2016, evangelical Christians and regular churchgoers were reluctant to throw their support behind Trump, this key Republican voting bloc is now his solid base. And they’re missing in this first-in-the-nation primary.

In Iowa last week, Trump improved on his 2016 caucuses performance by 35 points in the most evangelical areas of the state, according to a Washington Post analysis. That’s just the latest evidence that evangelical voters are his to lose. In the 2020 general election, he won 59 percent of voters who attend church at least monthly, according to a Pew Research Center analysis. More than that, Trump moved many of his voters to identify as evangelical Christian, regardless of their church attendance habits.

Evangelicals remain one of the most motivated, active parts of the Republican Party nationwide, and, without that, Trump’s campaign might be missing a little steam. In addition to being less religious, New Hampshire residents have other identity markers that pull them further from Trump’s base. It’s one of the most educated states in the country, and has had an active Libertarian Party. In this respect, New Hampshire Republicans are a bit different from their fellow party members in other states. All of these factors might be giving Haley a small opening, but Trump is still favored to win.

Looking beyond that toward November, New Hampshire has voted for the Democratic candidate in every election save one since 1992. So while the eventual Republican nominee will have a shot, the less religious nature of New Hampshire might be a sign that the state is simply becoming more solidly Democratic like its New England neighbors, at least when it comes to presidential elections.

—Monica Potts, 538

Jan 23, 2024, 6:54 PM EST

Trump voters are the least likely to change their mind

In the latest Suffolk University/Boston Globe/NBC 10 Boston tracking poll, primary voters in New Hampshire who plan to vote for Trump were surer of their choice than voters for any other candidate. Eighty-one percent of Trump voters said they were not at all likely to change their mind, compared with 68 percent of Haley voters.

—Mary Radcliffe, 538

Nathaniel Rakich Image
Jan 23, 2024, 6:46 PM EST

Who has campaigned hardest in New Hampshire?

According to data collected by 538’s Mary Radcliffe and Cooper Burton, through yesterday, Haley had held 77 public, in-person campaign events in New Hampshire since she jumped into the presidential race last February. By contrast, Trump held only 17 events in New Hampshire between yesterday and his campaign announcement in November 2022.

Former U.S. President and Republican presidential candidate Donald Trump speaks as he makes a visit to a polling station on election day in the New Hampshire presidential primary in Londonderry, N.H., Jan. 23, 2024.
Mike Segar/Reuters

Those numbers hint at the very different approaches to campaigning that the two candidates have taken in New Hampshire. Haley has crisscrossed the state trying to meet — and personally convince — as many voters as possible, while Trump has largely eschewed retail politics, instead relying on his popularity and media attention to garner votes. (And it works for him — he won Iowa in dominating fashion despite not campaigning very much there, either.)

New Hampshire also accounts for a much greater share of Haley’s total campaign events (39 percent) than of Trump’s (17 percent) — or for that matter most of the dropped-out presidential candidates’. That’s a reflection of how central New Hampshire is to her hopes of winning the nomination. (She even suggested as much at one of her town halls there, when she declared that “Iowa starts” the presidential race, but voters in New Hampshire “correct it.”) She absolutely must win here to have a shot, and her campaign schedule has reflected that.

—Nathaniel Rakich, 538

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