New Hampshire primary 2024: Trump projected to win, Haley vows to fight on

Trump and Biden had strong showings in the first-in-the-nation primary.

Last Updated: January 23, 2024, 8:57 PM EST

Former President Donald Trump will win the 2024 New Hampshire GOP primary, ABC News projects. As of 10 p.m. Eastern, Trump was ahead by less than 10 percentage points. While that represents a slight overperformance of polling for former U.N. Ambassador Nikki Haley, even a close loss is a big hit to her prospects, as she had staked her campaign on a strong performance in the Granite State. Haley spoke shortly after the projection to emphasize that "this race is far from over," while Trump (and his allies) amped up calls for her to drop out.

ABC News has also projected that President Joe Biden will win the Granite State's Democratic primary. A comfortable write-in victory for him despite not even being on the ballot is a good sign for the incumbent.

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Here's how the news is developing. All times Eastern.
Jan 23, 2024, 8:56 PM EST

Answer: Reasonable for Haley to play for time

This race is unprecedented in recent history, with a twice-impeached president seeking to return to the White House. Given that, and given that so many delegates are still outstanding, I can see why Haley wouldn't want to throw in the towel quite as quickly as a candidate might in prior years.

—Dan Hopkins, 538 contributor

Jan 23, 2024, 8:56 PM EST

Answer: Haley has some time to decide

I agree with Geoffrey on this one. While she claims to be in it for the long haul, the truth is that Haley has plenty of time to think about her decision. With a month till South Carolina votes, she can take a beat to see if the polls change or the money dries up. If she finds her position deteriorating, there's always time to make an exit before South Carolina starts voting, and I don't know that there would be much difference, other than possibly some short-term embarrassment, between dropping out now or next week.
—Mary Radcliffe, 538

Jan 23, 2024, 8:55 PM EST

Answer: It's a coin flip whether Haley stays in until South Carolina

Haley said tonight that she's staying in the race, with an eye on the Feb. 24 GOP primary in her home state of South Carolina. Besides the caucuses in the U.S. Virgin Islands on Feb. 8, there won't be another Trump-Haley matchup until South Carolina because Haley didn't file for Nevada's Feb. 8 caucuses, which Trump was expected to easily win even before everyone else dropped out besides Haley. I'd make it a 50-50 proposition whether she stays in until South Carolina, however.

With the Palmetto State up next, I can see why Haley would like to stick around: Maybe she can win over voters in her home state, or something else could happen in the race to cause Trump's position to deteriorate. For instance, he's made some garbled, confused statements in recent days, including appearing to confuse Haley for Nancy Pelosi when talking about the Jan. 6 attack on the U.S. Capitol. Yet Haley also has to keep raising money to keep her campaign alive. That could be a challenge as GOP donors increasingly look ahead to the general election and her chances of defeating Trump look to be between slim and none. Moreover, if her position in South Carolina doesn't improve in the next couple weeks, she may not want to risk taking a big loss on her home turf.

—Geoffrey Skelley, 538

Republican presidential candidate Nikki Haley (R) reacts with supporters on Primary Election Day in Concord, New Hampshire, Jan. 23 2024.
Cj Gunther/EPA-EFE/Shutterstock
Jan 23, 2024, 8:54 PM EST

Answer: Haley will stay in

I think Haley will stay in through South Carolina for the reason Monica stated — to consolidate the non-Trump primary vote, however small. Haley seems to be bolder in her attacks on Trump as time goes on (like drawing attention to his mental fitness as she did tonight). That also tells me she isn't ready to drop out.

— Meredith Conroy, 538 contributor

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