'World News Tonight with David Muir' Gains More Than 1 Million Total Viewers Compared to Same Week During 2012 Games

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ABC News’ “World News Tonight with David Muir” drew 7.818 million Total Viewers, 1.663 million Adults 25-54 and 1.204 million Adults 18-49 for the week of August 15, 2016, based on Live + Same Day Data from Nielsen Media Research.  

“World News Tonight” added more than 1 million Total Viewers building on its performance by double digits (+15% - 7.818 million vs. 6.775 million on w/o 8/6/12) compared to its performance 4 years ago opposite week 2 of the 2012 Summer Olympics.

For the full two weeks of the 2016 Summer Olympics, NBC’s “Nightly News” delivered its lowest Adults 25-54 performance during any Olympics since at least the start of Nielsen electronic database in September 1991. “Nightly News” also had its lowest Total Viewer performance during any Olympics since the 2008 summer games in Beijing.

Comparing week 2 of the Summer Olympics in Rio versus week 2 in London, “World News Tonight” narrowed its Total Viewer margin with “NBC Nightly News” by double digits (-34% - 1.984 million vs. 3.000 million).

“World News Tonight” cut its margins week to week (w/o 8/8/16) by double digits with “NBC Nightly News” across all key target demos: Total Viewers (-21% - 1.984 million vs. 2.521 million), Adults 25-54 (-11% - 1.107 million vs. 1.239 million) and Adults 18-49 (-14% - 927,000 vs. 1.081 million).

Season to date, “World News Tonight” is improving versus the same point last season in Total Viewers (+37,000 - 8.378 million vs. 8.341 million).  Growing for the 4th straight year, “World News Tonight” is delivering its largest overall viewer audience in 9 years – since the 2006-07 season.

“World News Tonight” is also narrowing its Total Viewer season margin with “NBC Nightly News” by double digits (-20% - 281,000 vs. 350,000) for the 2nd straight seasonposting its closest overall viewer performance with the NBC program in 9 years – since the 2006-07 season.

For the week, “World News Tonight” beat the “CBS Evening News” by 1.539 million Total Viewers, by 257,000 Adults 25-54 and by 244,000 Adults 18-49.

ABC “World News Tonight with David Muir” airs 6:30–7:00 p.m. EDT on the ABC Television Network.  Almin Karamehmedovic is the executive producer of the broadcast.  

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/15/16, 8/8/16 and 8/17/15.  Most Current: 2015-2016 Season (9/21/15 – 8/21/16) and 2014-2015 Season (9/22/14 – 8/23/15).   Averages based on regular telecasts. 

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