The New Mile-High Club: Forget the Hotel Room
Airlines race to add amenities: lie-flat seats, big TVs and even private rooms.
Aug. 31, 2007 — -- For most of us, the thought of flying conjures images of long lines, cramped seats and questionable food choices — if we are lucky enough to get some food.
But for those who can afford it, airlines are going out of their way to add amenities in their first-class and business-class cabins. New seats, new entertainment systems and a bevy of additional services unheard of just a few years ago are popping up as airlines battle each other for lucrative customers.
Welcome to the latest round of airline seat wars.
International airlines have long prided themselves on having an extra level of service. But now some American carriers, fearing that they might lose some of their most-profitable customers, are starting to step up their own efforts.
In October 2006, Delta announced its intention to be the first U.S. carrier to offer lie-flat seats in its international business class. American Airlines introduced its plans for upgraded seats in March of this year and United unveiled its plans last month.
United's "First Suite" offers a 180-degree lie-flat seat, a five-course meal, a laptop power source, a personal video screen with nine channels and a videotape player with a choice of 14 feature films.
Sound nice right?
Yes, but it is nothing compared to what some international carriers are doing.
Emirates Airlines plans to spend $50 million in the next 18 months to upgrade its first-class product. Its new in-flight entertainment system, which will also be available in coach, will offer more than 600 channels of entertainment on demand. First-class screens will be a whopping 23 inches.
CLICK HERE TO SEE PHOTOS OF POSH AIRPLANE SEATS
Singapore Airlines has a news system called KrisWorld. Passengers can choose from 100 movies, 150 television shows, 700 CDs, 22 radio stations and 65 games.
Robert Mann, an airline industry analyst and consultant in Port Washington, N.Y., said that airlines are putting their money where the profit is. On some routes, a first-class ticket can go for $10,000 or more. Airlines will do anything to attract those types of customers.
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