The New Face of Big Business: You

As tales of corporate excess continue to roil the public, some companies hope to appeal to cynical consumers with an image very different from that of the bonus-bearing, jet-setting CEO: Rank-and-file employees are taking center stage. When business suffers, employees "can put a true face on the people that pay the price," said Geoff Freeman, senior vice president of public affairs for the U.S. Travel Association. The travel industry is among the latest to try to shift the spotlight onto the...Full Story
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