How to Embrace Your Inner Cheapskate

Two or three times a month, Nicole Ladera of Norfolk, Va., gets together with other moms to talk bargains. "Before, it was a faux pas to discuss trying to save money," said Ladera, the founder of As the recession rages on, however, Ladera has seen a boom in area moms interested in joining her penny-pinching group to seek out the best deals in town. In the wake of the economic crisis, Americans are becoming cheap and, increasingly, proud of it. Instead of bragging to...Full Story
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