What It Takes to Be Apple's 'Buzz Marketing Manager'
Just as Samsung introduces an exclusive LeBron James app, Apple wants more buzz.
May 2, 2014 — -- Is Apple getting the shaft from Hollywood now that Samsung can pull off record-breaking selfie publicity stunts at the Oscars?
Tech giant Apple posted a job opening this week for a Buzz Marketing Manager, who would be "primarily responsible for constant and compelling exposure of Apple products with high-profile users, especially those in film and television."
This job appears to be based in New York City, though the company is based in Cupertino, California, the listing states.
The job's responsibilities include:
1. Product placement in film and television.
"Work with the creative side of film & TV to place Apple products," the listing states. "This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements."
2. Build and maintain relationships with high-profile influencers.
"Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions," says the listing. "Determine which relationships have potential to maximize benefit to Apple."
3. Leverage relationships to book events at Apple Store Soho.
Read More: Why Apple Can't Quit Steve Jobs
The job requirements include:
1. Extensive experience in the entertainment industry, approximately 7 to 10 years, and preferably in television.
"Candidate will need to have proven understanding of the inner workings of TV and film," according to the listing. "Each year, Buzz [Marketing] manages hundreds of external partner relationships, placements, events and influencers so the candidate must be fast, opportunistic and adaptable."
2. Candidate should also demonstrate a strong ability to influence others.
"Strong leadership abilities are required, as this position informally leads multi-disciplinary teams toward a common goal, and requires communication expertise at both a strategic and execution level," says the job listing.
3. Requires BA/BS or equivalent qualification.
At the 2014 Academy Awards show in March, television host Ellen DeGeneres broke the record for the most re-tweeted photo ever, which was part of a product placement agreement with Samsung.
Read More: Watch Ellen DeGeneres Plan the Selfie During Oscars Rehearsal
Apple says it's doing fine financially. The company reported last week in its second quarter earnings announcement that its revenue and sales are up. Wall Street was pleased with its plans for a stock split and buyback program.
Read More: Apple (AAPL) Increases Stock Buyback, Will Split Stock
But Apple's competitors such as Google and Samsung are aggressively marketing its goods as well.
Read More: Apple, Samsung Jury Deliberating
On Thursday, Miami Heat basketball player LeBron James releases his own app that's available exclusively on the Samsung Galaxy, for which, of course he's a spokesman.
Apple's Buzz Marketing Manager is going to reach out to Hollywood as the company hopes to create the next "big thing" as popular as the iPhone or iPad. The company did not respond to a request for comment.
Read More: How One Man Convinced Apple to Help Cops With Stolen Mac: Tweet the CEO
Related Stories
ABC News Live