Ad Track: No 'Crazy Lettuce' on TV, stars sing bread's praises
— -- Alas, a hysterical online video that shows a ferocious head of lettuce gobbling up a Wendy's Baconator burger is not going to end up on TV. There are "no current plans" to use Crazy Lettuce as a TV commercial, Wendy's spokesman Bob Bertini says.
The video was posted on MySpace.com on Aug. 20 and had attracted 115,000 views and more than 700 user comments through last week. It doesn't overtly promote Wendy's, but it does encourage viewers to go to a site for meat lovers, MeatatariansUnite.com, and enter an e-mail address for a $1-off Baconator coupon.
No actual lettuce was harmed in the making of the video — the leafy greens are special-effects magic, Bertini says, adding, "The lettuce obviously had lean meals leading up to the shoot."
Another reason to pass by the mystery meat
School cafeteria crews may see a lot more brown-baggers now that stars from High School Musical 3 are singing and dancing — literally — for a new Sara Lee bread.
It's a white, whole-grain bread, which may sound like an oxymoron. But it's no less incongruous than having cool teens dancing and singing over a PB&J sandwich. The ad, part of a multimillion-dollar campaign, promises (we're not making this up) bread so "yummy it makes you want to dance with joy."
Armed to the teeth
Stick-thin models in over-the-top garb weren't the only ones on runways during last week's New York Fashion Week. A bevy of brands also strutted their stuff, including Procter & Gamble's new Oral-B Pulsonic rechargeable toothbrush. Oral-B sponsored a show of clothing picked by Khloe Kardashian of E cable reality show Keeping up with the Kardashians. Smiling models in loungewear, including celebrities such as Olympic swimmer Amanda Beard, toted the "accessory."
Oral-B wanted to promote the "sleek and slim" design of the brush, spokeswoman Alissa Hammond says. By courting post-event coverage in fashion magazines and blogs, it hopes to lure in style-conscious consumers who want bathroom countertops that aren't cluttered with "big and bulky" rechargeable toothbrushes, she says.
