When Airbnb unveiled its new logo, netizens went wild trying to pin down what the simple scribble looks like.
Interested in ?Add as an interest to stay up to date on the latest news, video, and analysis from ABC News.
But the rent-a-room service says the logo -- which resembles a pretzel shape or an upside-down heart -- is symbolic of belonging, the core of the Airbnb brand, according to CEO Bryan Chesky.
"For so long, people thought Airbnb was about renting houses," he wrote in a blog post on Wednesday. "But really, we're about home. You see, a house is just a space, but a home is where you belong. And what makes this global community so special is that for the very first time, you can belong anywhere."
A video explains the symbol, called the bélo, and it stands for four things: people, places, love and Airbnb.
The logo is the latest in an ongoing rebranding process for the company, which has also redesigned its website and app, ratcheted up its marketing efforts and launched a bed and breakfast service.
Online, users are having fun brainstorming what else the logo resembles. Don't worry, these are all safe for work:
1. A bear:
2. A pear:
3. Peter Griffin from "Family Guy":
Where have I seen the Airbnb logo before? pic.twitter.com/GDjlwsvgMC— Visual Idiot (@idiot) July 16, 2014
4. An Ikea bed linen:
5. This is as explicit as we'll get:
6. The Pampers logo: