Normally when we think about farms on the side of a road, we might imagine acres of land, crops and livestock roaming on expanses of grass. AeroFarms, however, is different.
"This is a 3-and-a-half acre property. The idea that we can convert it to something green and productive, and grow indoors and grow all year round, [and] be able to nourish communities, is really exciting," Marc Oshima, chief marketing officer for AeroFarms, told ABC Audio for its Thanksgiving special, "America’s Bounty."
AeroFarms was founded in upstate New York but it moved to Newark to be closer to the people it serves. The city is home to four of AeroFarms’ nine locations, and many of its residents are employed at the farms.
"We fundamentally want to put the farms where the people are and think about how to be most efficient in that delivery," Oshima said. "So our selling partners, their warehouses and their distribution facilities are within just miles. And the idea that we’re literally in their backyard, we can really be collaborating closely on understanding what their needs are and be able to grow really efficiently."
"[All year long] we’re creating the exact same environment to be able to optimize the plants," Oshima said. "It’s independent of the season, independent of the weather and this is how we can think about -- first and foremost -- how to create the perfect environment for the plants. And it happens to be a perfect environment for our workers as well."
That optimization of the plants’ growth cycle shows in various ways. For example, Oshima said, baby leafy greens might take 30 to 45 days to grow on a traditional farm whereas they only take 12 to 14 days at AeroFarms.
The farm also waters its crops with an aeroponics system -- hence the "Aero" in its name -- allowing for a more customized watering method that doesn’t involve soil.
"When we talk about growing indoors without sun or soil, our growing medium is a cloth that we have patented," Oshima said. “The cloth gives us a lot of flexibility about what we can grow. We talk about a wide range; over 700 types of products have been grown on the cloth. … So we’re misting the roots with the right amount of water and the right amount of nutrients.”
Being indoors, even the lighting system at AeroFarms has been customized to help the plants grow optimally. Oshima said their lighting system works with sensors and has been designed to “achieve more effective photosynthesis indoors than outdoors.”
"This is a way of growing that uses 95% less water [and] no pesticides. But at the same time, because of that faster growing cycle [and] our ability to grow all year round, there’s no competition -- no weeds," Oshima said. "This is a way of growing that has 390 times more productivity per square foot than a field farm."
And the produce not only feels fresher than what you’d normally buy, but it tastes better too. Oshima said that consumers who tried AeroFarms’ kale -- part of its "Dream Greens" brand -- during a demo were “dancing in the store” after trying the food. "This is typically a low-involvement category," he added.
Oshima, who said he was raised in New Jersey, said he appreciates the "rich history of agriculture" in the state and that AeroFarms has been working with the U.S. Department of Agriculture and the New Jersey Department of Agriculture to see how they could align their interests.
"There’s a great history of 'Jersey Fresh,' and that’s what we’re celebrating," Oshima said. "We can think about that not for the summer but for all year round."