App Lets You 'Whisper" What’s Inside Your Head to Brooks Running The Sneaker Market

Rebecca Jarvis reveals the hottest stories you need to know this week on Real Biz 5.6.2014
17:33 | 05/06/14

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Transcript for App Lets You 'Whisper" What’s Inside Your Head to Brooks Running The Sneaker Market
Hello and welcome to -- -- I'm Rebecca Jarvis here in New York City and here's what's on our radar today an app that lets you whisper your secret to the world. And -- while staying in the shadows. Plus a CEO who took a company that was running on empty. And brought it back from the break and later the battle of the sex is what happens when a woman out earns her spouse. But first are you ever attempted to -- a secret on social media but -- you think twice because. Well you're afraid that people will know that it to you well our first guest today has created an app called whisper. And it lets you post -- Evers in your head. Without any one know -- That it's you -- what are the gaps that the tech world is buzzing about and some of the things that are posted. Are just plain bizarre like this one. That upward moment when your friend's baby is ugly. Yes somebody posted that -- whisper. Well what a welcome Michael -- he's the CEO and founder of whisper and he's in town this week for the big techcrunch disrupt coverage -- so nice to have you with us might well thank you for having. So that was -- your post about the baby -- wasn't -- think it. A little bit young right now still to have. You know friends residents say he's funny sex nearly 26. And -- -- -- myself you're just a baby but you created this app. And it. How how did you come up with the idea for. Yes and my co-founder Brad and I came up with this concept and really just I'm really sick of all the look at me. Ego vanity type content that we see on you know -- to Graham and FaceBook. Penalties identity based social networks and I remember as as a kid middle school you know -- fighting get invited to a party or something I'd be really upset about it. I do not entitled a lot of parties that make I don't I very sad don't believe that can't imagine today -- -- not only you don't get invited to -- -- we're actually seeing photos of the party on in -- like 24 hours today. Rates like permanent foam all day long you know what's going on what am -- missing out on. And I think you know -- is really a reaction to you all of this all this time. Over abundance of -- that we -- But but I don't understand. Exactly what you're saying there because you're posting. What you think so you want people to know what you think you just don't want it bad to know that it's coming from Yale won't be. And whispers really actually not about concealing identity right it's just about having a place where there there is no identity I think -- can sometimes create friction. -- so you know we have people come on in with soldiers in Afghanistan say things like this is my fifth tour. In Afghanistan and I actually much prefer being here. You know its home that I can't take. Or university students who say things like. I'm you know 21 year old in college and I'm still a virgin I feel like I'm the only one. And in reality they're not the only one. It just that's kind of what they believe because they don't see that other stuff they -- -- reference from -- to know that that hey you're not -- -- 21 year old virgin. -- point out about this sort of overall obsession we have with ourselves and constantly sharing what it is about us. Why does the world have to know for example. Some of these things that you just mentioned why is it a value. What I think this idea I think Smartphones are incredibly powerful and this idea of what you pick up my phone and connect anywhere anyone about anything if you can tap into the. You know. Emotional intelligence of the whole planet like why wouldn't you you don't feel well and that that's exactly what it's about right so there's this excess inventory of loneliness and world. Where the you know we've really never need to -- -- why should anyone ever ever ever -- line. -- like give him again young people come on here and say things like. -- really sad things like you know I wish I was straight to my parents who love me greatly. Nobody in the whole world should ever ever feel that way and the fact that we have these amazingly powerful devices. In our pocket that were carrying around with us that connect us to the entire planet. You know we should really be using them for -- -- to make the world less lonely but nobody's ever -- -- period. And -- how about slander for example because if if there are no identity is attached to things people say people could come in. And say something about another person that is -- true. Absolutely so from the very beginning like we were -- -- set on making whisper a safe place like there's no safer place on the Internet then -- -- I. So we simply we don't -- -- use anonymity to -- other people. We only allow you to use it to protect yourself. She can't go on there and even use a proper name. We simply don't -- to post we have over a 130 full time moderator is. That review hundreds and hundreds of thousands of pieces of contact right in the doing this at massive massive scale we did over you know three and a half million page views. In the -- last month. You know we've -- transacted. Over ten billion private messages. On the system. And so we're doing really well keeping this an amazingly safe place. What do you Q if somebody talks about suicide -- crime yet. So I think if that's not happening on the platform then you're not at a scale that. Is of any interest and frankly you and I wouldn't you want people talking about it's not that we want people talking about it it's that unfortunately that's the reality of the world. And so instead of -- this stuff under the rug. From that you know very beginning you know -- -- and actually created a nonprofit organizations hold your voice. And the whole idea around your -- -- saying that tape whoever you are it's totally attack. You know if what if somebody if somebody says I'm going to commit suicide on whisper. What do you do it happens -- -- And what we do is the the poster actually gets redirected to the national suicide hotline. And then also sent to our nonprofit -- -- -- -- resources and you know. Talked to a counselor talked to a professional but actually a lot of people get help just from talking other. Like minded individuals from not a day goes by that we don't see -- some -- -- -- someone says. You know somebody and that almost personal life. Like every break away all -- That's very cool how do you protect people's identities yet so the -- -- -- that we protect people's identities but simply not collecting any personal information. Sorry we donate money unless. That's the -- on -- nine dollar question right. Well again I think you know we're really. Meaning anonymity is going to be really really really big deal and were really well positioned to on anonymity. So like any business on the Internet. -- focus on you know getting to that -- -- next major major milestone -- It's very interesting in -- world I mean you mentioned to be in mr. Graham FaceBook Twitter world where everybody is out there they are on display. And and there is this desire for more privacy how. How are you perceive do you feel like -- sort of gridlock with the other founders who have created apps and and ideas that are much more vocal and -- centric. -- you know again I think. Being a founders really hard and I think it's -- it's hard enough -- without having them other you know people. Criticizing what you're doing other founders I think for the most part it's you know. Really supportive and people are generally very supportive. Well like we really enjoyed having -- the apps called whisper and yet for anybody who's going to techcrunch disrupt he will be speaking there tomorrow yeah thanks for having. Good luck with everything -- thanks. Perhaps to the great outdoors that spring is finally here in new York and for runners like me that means we can finally get outside and hit the road and run outside. Well if you want to run like the wind you know it's all about the sneaks and certain Brooks running she is just a few years back they were floundering they were on the brink of bankruptcy. Running at the back of the pack. Well what -- this 100 year old brandy it was a strategy by the CEO focusing on just one thing. And one thing only your taken a look at it here to explain Jim Weber is the CEO -- Brooks Annie joins us this morning from Seattle Jim it's so nice to see email. Good morning we're back and it's great great to be on your show I'm looking forward to it. And you're just you're just at the Berkshire Hathaway meeting -- is a Berkshire Hathaway company and you did nice little run there. We did you know there's thirty 8000 people that gathered there and for the second near route. We ran our invest in yourself five K we had 2300 runners out many shareholders it was a great run and a great -- in Omaha. How many how many pairs of virtues were where were riding in that race that -- I hope more than last year you know we we have that we -- a great situation right now because not only is running growing but by focusing their the last thirteen years. Our issue counts that racism we actually -- who statistical -- -- races we usually find ourselves in the top one or two brands and runner's feet which is a wonderful thing. It's awesome yeah every time I'm at the -- I full disclosure I Wear Brooks running sneaks. And every time I'm at the -- I'm seeing more and more people in your shoes and it's very interesting because it's such a difference from those times before that we just told people about the bankruptcy the near bankruptcy. And the fact that this was not a company creating a desirable -- at one point but you made the ultimate payment towards running. You know the athletic footwear market is a big market and it in includes not just basketball and fitness and -- like. It includes a lot of Hanley -- where -- so by focusing on. Run ability mile after mile our Susan frankly gotten better every year. And runner's heart Smart you know I think at mile twenty they know so we've been very fortunate they're responding to better product. There is so much science behind the Brooks product. Tell us about all the R&D that goes -- here sneakers. You know we've been investing in combined mechanics for years. We do clinical research at universities from the University of Cologne. To the currency University of Massachusetts at Amherst and we bring all that and -- product every -- different. You know we found that some people have a natural Mitchell joint motion. And by dialing in product for their needs you know they're gonna stay healthy and run faster farther hopefully further mile and mile out. There -- well I guess Brooks sneakers were the number Q what pair of -- brand of sneakers at the Boston Marathon. Yet you're company that's not doing I mean you're not having big celebrity endorsements you're not doing big marketing campaigns. How have you been able to get the -- name out there. You know we've really only invested -- where runners are so at retail. For their learning more about -- and trying to find the right issue for them obviously at events where grassroots company we probably touch over 500 events a year. And -- here's the key is that more and more people are running. And they're running races last year marathon hers alone were up 11%. To. Over 540000. Runners in and -- Over almost two million people -- a half marathon so. You know by being president all these races people are always looking for the Wright issue maybe a better -- -- and the word of mouth is is not to be discounted so. We've really built our brand within the running community. And and that's always been powerful -- enthusiast performance sporting goods it's it's sort of a -- a strategy great gear you know by found by people in the now. -- Weber thanks so much we really appreciate Jim Weber of -- sneakers thank you. -- -- -- Women under thirty have a higher median income than nearly and then and in nearly every major city across the country the percentage of -- -- -- women. Has grown exponentially for decades but if -- that woman there can be some serious side effects and consequences for your relationships. -- -- -- personal finance expert Farnoosh Torabi she is -- there. When she makes more different -- here delay and I'll outsell -- great -- and you know congratulation is you. What drove this decision OK right as a product. It was a personal decision and also as a journalist I was fascinated by the statistics. You know. Going back to my own story and the breadwinner and my marriage and I've been covering personal finance for over a decade this was the first time I really -- I personally was at a crossroads. Financially and also emotionally how to reconcile being the breadwinner in my marriage it's something that is a new normal for a lot of people. And they look at the macro situation where you see now 40%. And families run five female head of household she is the breadwinner. That the percentage of married women who are. Making a bigger pay tax. Has grown four times since the 1960s so clearly this is only now a lot of women and an. Experience -- and we should celebrated there's nothing wrong with being a phenom breadwinner however there is a big part of the conversation happening. Which is how this sheet and he really thrive in their relationship the problem is that we have these very antiquated ideals. And expectations about what it means to be -- Delfino relationship and what money means in the relationship and that's causing fraction. -- you talk about some of the side effects action. We're not saying this is a bad thing and -- But you talk about some of the side -- that Anwar for example harder for women who make more money -- you end up relationships to get carried harder to stay. Yes higher chance for divorce a 50% higher chance for divorce when she makes more. Chances are more infidelity and I didn't answer him a thousand women nationwide women who -- in. Committed relationships split between women who made more and women who -- last and -- partners. And we know when she makes -- -- she is struggling to make it all -- from career to finances to her romantic relationship. Sometimes -- she wishes she wasn't making more and in my interviews with couples and and who. Generously gave me there. You know their deepest darkest feelings -- -- an -- -- high. As -- it was fascinating idea that. It until we like I don't talk about -- of the flood gates and open and -- men even the strongest relationships and have these moments of insecurity. Because again we're conditioned. Society expects us as well about -- women -- conditioned to place certain traditional roles. In marriage and -- -- and that has ever since came an Arab and to provide financially with insulin to be taking care. And so money often determines those roll -- when it's tilted or when it's flipped I think people start to. Really kind of feel. A -- what do we do now what's my identity what's my purpose in that relationship and that's causing a lot of complexity so as you are always want to do for an issue lay out the problem and yulia that the leadership that and you have these 1010 rules. The first one is face the facts which is -- kind of went over in a lot people think I'm making up these numbers now. Bradley women on the rise the complaint figure and I -- my diligence but beyond you know -- their money there's there's really great chapter in the book that I -- called level the financial Plainfield. And this -- and dressing money had on. And that clearly in every relationship there are financial responsibilities but in this kind of a dynamic where she makes more the emotional. There'll a lot more emotional eight. -- an emotional hole you know the man -- the out of not involved she -- election taking on -- -- how do you make his money -- meaning -- this chapter talks about how to make. Sort of a scenario where your money still feels -- on the relationship everyone's an equal player despite the income disparity and its advice for all couples. With incumbents they're not necessarily just when she makes more. There's a great rule that I discovered called cater to the mail which can be a little controversial. Because -- controversy yeah I'm Leon clearly and -- in the numbering is really about understanding that there are gender differences in how many women. Interpret things are in -- needs and when you are in a relationship where she makes more and -- me feel emasculated and not knowing how to step up. She needs help so how do you communicate with your guy. To get him to really feel like a provider and want to help you out. It's time now for example -- just ask your guy. -- can help because I forgot to do this -- wires it. It's about redefine the purpose in the relationship -- can be accountable for up to keyword. At the end of the day man wanna be -- -- they want to be the most important person like. If that is not through financial way that we happen discover what else that will be as a couple. And so it's about appreciating your man it's about under seeing that you want to nurture the relationship and they are certain kind of key words evening -- used with a man as with a wanted to get. That partnership to really work looks really great work. Even more tips in the book when she makes more furnished -- thanks so much either with us we really appreciate thanks as always. And thank you for joining us for real as we hear from you does your -- present your success. Or your. To read it real hard day until -- time is is Rebecca Jarvis from New York.

This transcript has been automatically generated and may not be 100% accurate.

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