Social Media Star on the Art of Making Viral Videos to How to Balance Your Work and Life

Rebecca Jarvis reveals what you need to know this week on Real Biz 7.31.2014
20:12 | 07/31/14

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Transcript for Social Media Star on the Art of Making Viral Videos to How to Balance Your Work and Life
Hello welcome to real -- that Rebecca Jarvis here in New York City here's what's on our radar today we're going to introduce you. 21 of the world's most popular social media stars. He's turned his viral videos into big bucks plus you've got a one stop -- adventure sports company who was named best small business to work for what's his secret. At speaking of company culture. Will liquor employer have to give you less hours more days up if they want you to stay in the game we're gonna teach you how to ask your boss. For a better work life balance sounds good to me but first. We don't know the benefits of building your -- -- social media sites like Twitter and FaceBook. But how -- social media stars making names for themselves -- -- that disappear. And turning their viral videos -- to -- who better to ask than funny Frenchman Jerome jar he has over six point seven million followers on -- And the most popular -- -- star with over a million followers it's so nice to have you with -- around. Thank you mountain so he -- you'll invite initially because your air bags have blown up. People love what you do but how did you come up with this in the first place. So. -- I was an -- you know before line I would it is of gentle -- -- went over the line I. To us have our southern combining around by. And so I had to stop making -- just let -- understand yeah. And that -- of the -- thing that we've come up with was just -- myself trying to change. My fears and turning to. Like playing with a banana that's we're watching you -- in squirrels the banana is the debt. -- two round and things that people are afraid of being voted. And -- exchange reserve. The community is in front of it and -- a handful of other people took a -- to -- -- of the book you know let's we. I was expecting. To gain something close in mind you we're expecting -- -- -- -- how quickly did they cup in the beginning. And then that's hesitate to six months to move from zero to 20000 but now I'm gaining -- -- days twenty on this day -- just. -- so it's that is a five once stocks helped -- it. -- -- -- -- Right what do you think you did I mean you mentioned being silly and doing things that other people wouldn't do but just -- active finding somebody aren't a lot of these apps from Twitter to divide to -- chat. It's not that easy because they're so many different people they're putting funny interest -- -- -- and has. And I was amazing for that is the discovery aspect of mind you there is that coconuts and and there is his defense the thing to figure is. And it's it's very not to disclose -- -- and -- caused an independent conceive because. I disclose I've met so mean amazing out just off on buying that. Nobody knew before and reminds me -- And story to tell it discovery -- -- how are you making money with snapped chat. So for both lines that -- the same thing basically. We did brands we know this has been and you because yet thinking of the apps all day and we -- it -- with it. And so just let this happen though the -- -- opens things outs and they asked for that and so so you have to have a Devens site. And so my sincere serves in 25 people can -- a snapshot that don't have -- on the side and it can evening out of the patient. They make a living by doing back and -- us and talking to brands that want to be associated with. With those individuals and that's how much money do you make comments. It's violence can be so that between 5000 -- line. -- -- 5000 dollars for one Columbine that. It's not by reason why and how refusal that we started 3005. Mind. And it's growing like onion to the this is live in more alienated by many wanted to he has -- by the -- -- 500000. And it dependent on many eyes on it. That went to him that people that have five Meehan for. Opinion. -- on owners of the -- -- entity. Doesn't -- -- much -- brand -- Batman and blessing than I was having. How much money are you individually -- as a result of all us. Wolf I don't know in keeping track now -- I know is. I think we it's that yes it's when it environment we -- it buys from -- every day you know we we. Most -- -- pence making mindful Brandon once a month when hit and so that the next limited dissent leaving out of line Tim Jones. We and that when the change cashing -- to -- We know now having these isn't. A photo has with a likeness from ups and and brands -- -- every day. -- you have -- playing with the sport and not getting paid rhetoric Mary's fixing the and so that's why we would Kendall. Promise branding and can do. So let's say I'm somebody who's new -- horse that cap for that matter and what I really want is to become the next figure -- -- What is your advice to me where -- -- even be hit. So don't let -- -- that detective units itself and and that's agree nice. I would say it is different things that consistency that was every day. To get started hot with him today the book so you and to people in -- and that. -- at least up to mean good day and they remember they wait forget it they're looking for around -- who have anything anything we David you. I would -- they think they do something that millions is doing because you have to be different all analysts there's no point -- -- And then when speaking to screw -- lions hit. And. That's still and what you really need to do if you -- -- be not an action around but you want to be as big as your -- you just need to find and other animals speak to that animal -- You're gonna show me after real -- is you're gonna show me how to do about because I'm on boxer. But I'm not doing that great with that I've been on for a couple of months but haven't really figured it out you're gonna show me all afterwards so real and his viewers you watch. I'm buying. Your own your -- name on artist Jerome job. And that's JAR party. -- Oh -- yes exactly so. You watch -- real is viewers you look out on buying because -- Jerome jar and Rebecca Jarvis on -- are going to be creating a brand new -- Coming up after realism so nice chatting with -- -- saying you. I'm sure after this -- you can go talk to this -- attacks -- -- -- -- -- -- Speaking of the -- social media has radically change our behavior to want everything it's gotta be quick it's got -- being immediately the next guest is tapping into online shoppers compulsive -- habits and climbing his way to the top with unique. I now strategy. Kelly Jack Wheeler is president and co-founder of -- developed a strategy to get customers to act quickly. And now -- small businesses one of the fastest growing active Wear and equipment brands on the planet it's so nice to have you with us Kelly. -- -- -- relatives here. So you're you're basically be tapping in -- are most. Carnal desires that we must have what we watt and we want it to. Its. That's right and -- -- years in a way that enables people to live healthier ends up more filling was -- getting outside and and deeds -- its hands. Enjoying our our outside world. And what you you just received twenty million dollars in funding. How did you go about getting that funding in the first place and for other startups out there what's your recommendation to them to get that start up capital. Sure I mean ours was a story. And true bootstrap business. Word several years but before that funding events so relief for us they're building upon -- fundamentally good value proposition that resonate with consumers. That resonated with the brands that we sell and -- -- on the climb. This. The funding peace sort of fell into place. Based on a lot of traction. You have been named by business -- one of them 25 top small businesses. What do you think it is about your company that got you on that list. Sure I mean we hire people that are passionate about the prospects that we sell and -- experiences that we enable us. And I think. The authenticity has been totally CE CU creating a really great culture where people -- do their best work ends. Where people are really brought them to work today. It's so interesting authenticity that -- you just used. Also word that Jerome my previous guest just use -- that we are talking about how to build that passed by her that that's snapped chat. Do you think the world. The Internet has made it more important. To be more authentic to be more true to yourself and you think the world of the Internet. Lets people see it probably more about who you are and whether or not they believe what you're saying then. You know what used to be the world of TV or any other medium where you had a limited interaction with that customer and with other people. Yeah absolutely. I mean the Internet is it's thought they once the many and many many conversations. -- -- Aaron. Consumers are talking to one another consumers -- -- us. It's a -- -- some incredible real time feedback loops and make our business better and stronger and that authenticity to your point really does come through. You're company is due weighing. Basically you're you're making it a -- now purchase. How are you doing that and how important is back in the world of the Internet and selling a product on the Internet these -- -- Sure you know we -- with our manufacturers. In our brand partners deliver. Outdoor and fitness products that really amazing prices generally forty to 70%. Off retails. And available to our members. Which now there are over for us she's four million members and US -- In Saddam you know that that's. That means that we haven't frankly a very limited -- merchandise goes quickly. And it's it's a similar model I would liken it to the gilt -- -- -- which is discounted. More high end goods but a limited amount of time to purchase those goods which incentivizes people to make that split second decision as opposed to let's wait and -- Yeah I think that that's exactly right and it really has to deal with scarcity -- -- More than anything else. And it deals that we offer every morning at 8 AM Pacific islands. They self -- they sell out fast. And you become something out. A treasure -- for for our customs. One last question it's interesting that you say Pacific time is know your audience you understand it you're out in the West Coast a lot of people on the west coaster are interested in this type of product. Is -- a sweet spot for time. When when you have one of these sales that is the exploding offer -- -- Is there a specific time that is the smartest time to begin your selling -- and Anderson. -- Yes your -- our customers are all over the US backed eastern seaboard is frankly one of our biggest regions. We chose it AM -- -- and -- -- people on the West Coast works for people on east terrorist. In its it's really you know that's to -- our day here in the West Coast and sons it's enables our customers. You know it's a high degree of predictability when when the -- -- -- -- and its Ugandan. You know 7:59 AM we start seeing their trucks light up. Wonderful Kelly thank you so much for joining us the company is called declines Kelly we really appreciate your time today. Thanks. Staying with the importance of company culture there are lawsuits that are piling up in corporate America because qualified employees say they are being -- out of the workplace they argue that the long hours. Andy in complete flexibility in schedules that. Men had been used you for decades is a one size fits all approach and it's making it increasingly difficult to maintain a work life balance especially if you have to raise children. And work a high pressure job we'll -- green stone -- -- co-founder and CEO of business talent group she comes to the rescue when her fortune 1000 clients have issues. And develops a strategy to move the business forward. -- says lawsuits are not the answer but if companies don't change their ways. You gonna lose out on top talent is so nice to have you with us -- So this world I mean I don't know a single person anymore who doesn't feel as if their job. Has become a bigger then you know ten years ago that -- that John has encroached on every part of -- as well technology. Globalization have changed the world. Unfortunately companies have not changed and what you have is a situation where we're working in a very -- equated mindset. Of what me what it means to work I mean it's not a lot of nature. That work should be five days a week six days a week. Eight to five or six or seven or -- it's man made. And what we need to do is take a step back and we think about work. What needs to get done how much time does it need. To take to get it done and who needs to do it. And what you think about work like pat. It's possible to restructure -- and accommodate a variety of different needs among the work force people like to work like that. And if I haven't been -- work addiction not -- but sometimes I do think that we we we need to slow down and appreciate a more balanced full full life. An and I and you you something that I find very interesting here which is. Deciding what the purpose of the work as is the purpose of the work face time or is the purpose of the work I actually fulfilling certain goals and objectives and if we were to say this is the goal the goal isn't to be sitting at a desk or to be on a Blackberry or an iPhone or -- the case may be the goal. If if managers define the goal. Then in some cases perhaps. You could work a lot less and still and getting the -- -- You're exactly right and our company we actually let people decide. How much they want to work in and we structure that job in a -- it. The effect -- -- work they choose they say I wanna work and compensated as such yes there has accompanist for erratic compensation. But the fact is what it requires. Is. -- level of managerial. Responsibility is much greater you're exactly right you've got to know what work needs to get done had been -- -- metrics become more important -- born in this world. But it takes work. And it's -- it's a lot easier to say to someone -- -- of marketing. Go to it and do whatever you can bring you hit the wall. Screen and then -- at a resource instead if you say. We have -- specific projects that we need to get done in marketing and by the way they all -- slightly different skill set so we're gonna. Figure out a team that's going to do this one and take. Nine months for -- and gonna do the teens and this one and build the right team to get -- worked you -- sudden opened up. Options for people instead of what I think is a pretty lazy way to manage. Well it's not only -- I agree with you can be lazy but I see this in the real world the issue is what you're talking about takes the up -- time. It requires -- -- the I have to take a step back I know that there's a million things that need to get done right this second instead I have to take a step back and have to prioritize big picture instead of dealing with every little piece of minutia. Which is why people come to you in the first place to actually figure out that big picture strategy right what what we -- people do is project -- work. So we help people who say I have a problem. I need to -- moved into a new market. How we figure that out and -- make that into a project and apply the talent that can help them figure that out and so we help them understand how to get worked out in a different way. There -- a lot of people now without materialism start -- who are their own boss what are your top. Let's say three tips. To figuring out how to make that back it's a better balance -- I get the reality is we're Donald -- hit the balance all the time but. For that some of the time and that objective. What how do you do so first I start with not talking about yeah actually they are. Loaded I'm not sure what it means anymore I about. Figuring out what the white relationship for you is between work and the rest of your life because it changes for every individual and it changes for individuals over their lifetime. The first -- understand what does it mean for you. Second you have to be realistic about the work that needs to get done. And what's gonna take to do it and then you decide how much habit of mind and open hand vs how much do I want to have other people do. And you build your teens. To support your goals and whether -- US individual or it's part of a big company at the same process. It's very analytical it's very strategic it's very purposeful. And what -- -- in corporate America today is that it's not -- not institutionalized. And what happens is individuals who are superstars go in and say you know I want this deal I want that the only try to cut a deal. But that never gonna solve the overall problem because culturally here with the one person who's got the ability to work from home two days a week. It doesn't work with everybody else that you have to create a culture where the company understands -- in their interest. To offer different models. To do the work -- -- to say here's the -- of work as my and I'm going to be Gigi says -- the -- of -- that need to get done. Here's the kind of people we need to do it and I graduate with two of -- I could do it with five. It just depends how we want to build. The puzzle and it's a puzzled appear and I always think. The archetype of great management -- the twenty -- Jack -- right and then built his company up people -- twenty or thirty years it it worked today it's very different. Sure well and I -- of course today you have to really move around a lot of people at least have to move around -- The time that it takes to climb the ladder can be. Much faster and so the sense of if you're not climbing the ladder within an organization. And oh my goodness look at those people and now we see everybody because everyone's on social media out. Whether -- Linkedin account reflects -- or their race but there are there Twitter account reflects it. There's a sense we don't have enough time we have to get what we have we have to get ahead as quickly as -- -- Which comes back to the cycle of I have to work around I think one of the real opportunities -- create alternative paths to leadership. So that you don't have only one way to get to the top. Why can't talented people. Get to the top by demonstrating their talent -- results. But doing it thirty hours a week instead -- -- I'm -- for that Jodi thank you so much we really appreciate you joining us and thank you for joining us for real -- will hear from you. Who's your favorite social media star. -- us that real -- with RJ hopefully it's your -- until next time this is Rebecca Jarvis from New York have a great one.

This transcript has been automatically generated and may not be 100% accurate.

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