McDonald’s sales are gradually improving as more of its restaurants reopen worldwide.
Ninety percent of its restaurants worldwide were open at the end of May and 95% were open as of Monday, up from 75% at the end of April.
Some markets, however, are reopening more quickly than others. The United Kingdom didn't start reopening McDonald's locations until this month, for example, and 30% remain closed. Thirty percent of locations in Russia also remain closed, but are expected to reopen by the end of July.
In the U.S., where most stores remained open for drive-thru and delivery throughout the pandemic, same-store sales were down 5% in May, an improvement from a 19% decline in April. U.S. customers are spending more per order when they visit, but traffic remains down, particularly at breakfast.
Dining rooms have reopened at around 1,000 U.S. McDonald’s restaurants, the company said. Around 100 U.S. restaurants remain closed, mostly those in malls.
The company said it plans to invest an additional $200 million in marketing contributions in the second quarter to accelerate its recovery. It’s also giving targeted financial support to some struggling franchisees.
McDonald’s has 38,000 locations worldwide.