Kelly Ripa introduced the world to her new pink bob today.
On the show, co-host Michael Strahan joked, "I don't know who my new co-host is today. ... I walked in and I was like 'What!?!?'"
"Every time I get ready to go no vacation, I die my hair a different color," she explained. "This will wash out ... It's part of my tradition, I like to have fun hair for two weeks."
In fact, Ripa, 44, said she sat there with multiple shades of pink hair dye on her head for hours to get the new color.
"Hours and hours on my head," she said. "I like to mix it up a little, I get bored ... I think I'm going red next ... I wore a red wig once on this show and I really liked it."