March 9, 2010 -- Lindsay Lohan is suing the financial company E-Trade for $100 million, saying they modeled their boyfriend-stealing, "milkaholic" baby in its new ad after her.
Lohan filed the lawsuit in Nassau County Supreme Court Monday and the New York Post says the 100 million for her "pain and suffering."
The disputed ad debuted during the Super Bowl and features a boy baby saying sorry to his "girlfriend" for not calling the night previous.
The baby girl is instantly suspicious (wise baby!) and says: "And that milkaholic Lindsay wasn't over?"
"Lindsay?" says the boy as a baby girl's head comes into the frame and slurs "Milk-a-what?"
Lindsay's lawyer says that if E-Trade had used Oprah or Madonna's name they would have been sued.
The lawyer, Stephanie Ovadia, says Lindsay has the same single-name recognition.
"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," she said.
"They used the name Lindsay," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."