Jimmy Kimmel to be title sponsor of inaugural LA Bowl

The LA Bowl has found a big name to be its very first title sponsor: ABC talk show host Jimmy Kimmel

The inaugural edition of the Jimmy Kimmel LA Bowl will be played Dec. 18 at SoFi Stadium in Inglewood, the host announced on “Jimmy Kimmel Live” on Wednesday night. The game will air on ABC.

“This is not a joke,” Kimmel said during his opening monologue. “This is a real bowl game named after me, so mark your calendars. ... It’s like an early Christmas gift for all of us.”

“Never before has a bowl game been named after a human being (as far as I know, I didn’t check),” Kimmel said in a statement announcing the news. “On December 18, my dream of being forever enshrined alongside orange, rose, cotton and peach comes true.”

The LA Bowl was established to create another big annual event for SoFi Stadium, which was built by Los Angeles Rams owner Stan Kroenke as part of a large multi-use development on the former site of the Hollywood Park racetrack.

The multibillion-dollar arena opened last year, when the Rams and the Los Angeles Chargers played a full NFL season without fans in the stands. SoFi Stadium recently announced both teams will play at full fan capacity in the upcoming season, which begins with a preseason game between its two tenants Aug. 14.

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