White House, media team up for virus public service campaign

First lady Melania Trump and top infectious disease specialist Anthony Fauci will take part in public service messages aimed at informing Americans about the coronavirus

The announcements, known as PSAs, will direct people to coronavirus.gov, which a centralized source of updated information on the crisis, according to a White House statement.

Media outlets are donating air time, with all content coordinated through the Centers for Disease Control and Prevention and the Department of Health and Human Services.

Fauci is the government's top infectious disease expert. Surgeon General Jerome M. Adams and other administration officials also will take part in the PSAs.

Among the companies involved in the information campaign and the steps they're taking:

— NBCUniversal will create English- and Spanish-language videos and graphics aimed at helping inform high-risk groups.

— A PSA campaign labeled #AloneTogether and developed by ViacomCBS in partnership with the Ad Council will focus on the importance of social distancing. The English- and Spanish-language campaign will be led by ViacomCBS brands including MTV, Comedy Central and CMT, and supported by Nickelodeon, BET and others. A CBS campaign will include essential public health messages.

— Walt Disney Television and its ABC network will reach out with messages for parent and families across the company's channels and platforms.

— iHeartMedia's network of radio stations will help get word out about virus-related topics, including social distancing.