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The ads are always big budget, shocking or hilarious, and they usually feature our favorite celebrities. This year was no exception.
Here's a round-up of some of the most-talked-about Super Bowl commercials from Sunday's national broadcast:
Former "Friends" star David Schwimmer stars in a Skittles' Super Bowl commercial. The ad claims that Skittles created a Super Bowl commercial that only one person can view: a California teenager named Marcos Menendez.
Doritos Blaze and Mountain Dew Ice
The snack-food giant tapped two Hollywood heavy hitters, Peter Dinklage and Morgan Freeman, for a commercial that has them battling in a rap competition that showcases Doritos Blaze and Mountain Dew Ice. Of course, Missy Elliott and Busta Rhymes helped the two prepare.
In Amazon's second commercial to promote Alexa, the intelligent personal assistant loses her voice. To help her, the company tapped a few replacements -- chef Gordon Ramsey, rapper Cardi B. and actress Rebel Wilson.
This year, the beer brand released a 1-minute commercial titled, "Stand by You." The brand takes us inside its factories where water -- not beer -- was being packaged to help local communities. Skylar Grey's rendition of Ben E. King's classic hit, "Stand by Me," plays in the background. In a caption on YouTube, Budweiser said the commercial showcases how "our employees have helped provide more than 79 million cans of water to cities across the U.S. that were impacted by natural disasters."
The telephone company's minute-long commercial features Evelyn, a hyper-intelligent robot. Of course, Evelyn tells her co-worker about how he's making a big mistake by not having Sprint as his telephone provider.
When actress Tiffany Haddish stopped by "Jimmy Kimmel Live" and recounted how she took Will and Jada Pinkett Smith on a Groupon swamp tour, the world took notice. So of course the discount e-commerce company tapped the stand-up comedian for a 30-second Super Bowl spot.
Universal Parks & Resorts
Super Bowl winner Peyton Manning plays himself in Universal Orlando Resort's Super Bowl commercial, taking families around the park and helping them step up their vacation game.
Fiona the hippo, who's likely the Cincinnati Zoo & Botanical Garden's most famous resident, stars in Rookwood Pottery's Super Bowl commercial.
NBC Sports' Winter Olympics
The Olympics are coming, and NBC Sports doesn't want you to forgetw hile watching the Big Game. The network tapped Olympic skier Lindsey Vonn for a Super Bowl commercial, showing not only her childhood videos and past runs on the slopes, but how she's preparing for her own big game. Alicia Keys' "Girl On Fire" plays in the background.
Chris Pratt stars in this beer company's 1-minute Super Bowl commercial. In the commercial, he says he's preparing for a "big role." But of course when he shows up, he's pointed to an area that reads, "Extras."
Kia Motors America
Rockstar Steven Tyler stars in Kia's commercial for its new 2018 Kia Stinger, where he gets in the car and is transported to a younger place and time.
The Internet company's commercial titled, "Make It With Keanu Reeves," has the star standing atop a motorcycle as it speeds down the highway. Will Powers' "Adventures in Success" plays in the background.
The soda company's 30-second Super Bowl commercial, "This is the Pepsi," shows how Pepsi has spanned generations. Kesha's 2017 song, "Boogie Feet," featuring the Eagles of Death Metal, plays as Pepsi takes us back in time. Be on the lookout for celebrity cameos such as Cindy Crawford, Britney Spears and even Michael Jackson. (No one can forget that Pepsi commercial.)
Danny DeVito stars in the candy company's ad titled "Human." DeVito becomes a human M&M and asks random strangers and passersby, "Do you want to eat me?"
Cowboy Troy helps the Texas grocery store in its 1-minute Super Bowl commercial. As he sings, many Texans show how they prepare for tailgates.
Martha Stewart stars as herself in Jack in the Box's 1-minute Super Bowl commercial. She's on the set of her fictional talk show, "Martha Stewart Live," and goes head-to-head with a real-life Jack in the Box for the best sandwich. Spoiler alert: Martha wins ... for now.
The car company teamed up with the highly-anticipated Marvel film, "Black Panther," for its 1-minute Super Bowl commercial. The stars, including Chadwick Boseman, who plays Black Panther, race in Lexus vehicles. Marvel, like ABC News, is owned by Disney.
The soda company's 1-minute Super Bowl commercial is titled, "The Wonder of Us." And it showcases different people -- from cheerleaders to skateboarders to beachgoers -- simply enjoying a Coke.
Actor James Cromwell stars as a priest in the animal advocacy group's Super Bowl commercial, "Redemption." He listens to a person confess his sins when it comes to animals.
The chip company's 30-second Super Bowl commercial, "Wow," features three guys who are easily fascinated by stacking Pringles to create new flavor combinations.
David Harbour stars in Tide's 30-second Super Bowl commercial, but the only problem is no one told last year's star, Terry Bradshaw.
New York Giants Eli Manning and Odell Beckham Jr. bring their touchdown celebrations to life in the NFL's "Dirty Dancing" commercial.
The car maker’s 1-minute spot follows the journey of Canadian Paralympian Lauren Woolstencroft, who has a story the company says is proof "anything is possible."
Quicken tapped comedian Michael Key and rapper Big Sean to guest star in a 1-minute spot promoting Rocket Mortgage.