Houston Rockets player Russell Westbrook launches campaign to help families in LA

Amid the coronavirus crisis, Westbrook, who was born and raised in Los Angeles, wanted to give back to the community.
4:38 | 03/26/20

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Transcript for Houston Rockets player Russell Westbrook launches campaign to help families in LA
Why did I even bring that up? Okay. The NBA megastar -- megastar who is giving back to support his hometown in this time of need, Houston rockets player and philanthropist, Russell Westbrook and his equally wonderful wife, Nina, just launched a campaign with the mayor's office to help hard-hit local families and Russell is joining us from his home in L.A. Right now. It is so good to see you, Russell, and what you are doing. Good morning, and tell everybody about this program and how it's going to help people. Good morning, number one. I'm excited about it. It's a campaign that's something that will be from my foundation finding ways to give cash and give access to families and people that's in need, especially in a time like this. Yeah. It must mean a lot to you because you grew up in the L.A. Area. So to be able to do something for people that you know and love, what does that mean to you? I mean, it's a blessing number one. I think you have been given a platform that you have to find ways to give to others, and I think that's the best way to be able to do it. Obviously in times like this, you have to find ways to immediately impact as many people as possible, and I think this is the best way to do it thus far. And how can people help if they want to take part, and they want to donate, Russell? How can they help? Yeah. I think it's very easy. Just text L.A. Love to 21000. You can donate there, text it there, and be very easy and very simple to do. Oh, yeah. I see -- don't you have why not on your hat? Haven't that why not that I'm seeing? That's your foundation. Oh, yeah. Absolutely. That's been your mantra since high school when people said to you and your brother, you can't do this. You can't do that. You're, like, why not? So what else is it that you want to do with the foundation, and helping folks? You're already doing so much. Yeah. Well, my biggest thing now is to impact and inspire as many people as possible, and is that through giving back? Is that through finding different channels whether it's through education, tech, obviously speaking and engaging. Whatever it is, I'm trying to find more ways to give people hope, confidence, a sense of swagger to themselves that they can do and put their mind to do anything they want to do. I know, and you are so multifaceted and you have a beautiful family. I'm going to show some love to Nina. You guys are college sweethearts and she played ball too. I want to show her some love so tell me, how has it been for the family during this time? They're not used to having you around the house this much. You know, you are right. It's been great. My kids, I'm pretty sure they enjoyed it so much. It's something that I really enjoy getting a chance to wake up with them every morning. It's something that I, you know, live for, and obviously my wife being home and me being home every single day to be able to help her with the daily duties that she's always been doing, doing an amazing job of raising our children while I'm away, and so I'm excited. I'm blessed to be home with the family, and I'm enjoying myself. Now are you really helping out? Don't make me ask Nina. Now are you really helping out around the house because you're there? You know what? I really have no choice. There's no real option. Well, we saw -- we saw you doing the push-up challenge, and you had your son on your back like that. So you're just trying to find ways to connect? Trying to find ways to connect to people, and finding ways to be able to bring all of us together, and if that's the push-up challenge with your kid on your back, I think we should all try it and kind of see what happens. My son's pretty big and pretty heavy, but we managed it. And next time have the twins. Have your girls on. That would have been another way to go. Right. Russell, in all sincerity, thank you so much for you and Nina, your foundation for what you are doing for the true difference. You're putting money, real money into people's hands when they need it the most, and so you take care. From my home to your home. Thank you. Be well, okay? Appreciate it. Take it easy. All right. Any time, Russell. Any time. Feeling stir crazy, just

This transcript has been automatically generated and may not be 100% accurate.

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