Oprah funds 26 billboards to demand justice for Breonna Taylor

The messaging appeared all over Louisville, Kentucky after the media mogul and her team launched one for each year that the EMT worker lived before she was shot to death during a no-knock police raid.
2:40 | 08/10/20

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Transcript for Oprah funds 26 billboards to demand justice for Breonna Taylor
Oprah Winfrey putting up 26 billboard, one for each year of her life before she was killed at the hands of police. Deborah Roberts joins us with more about her effort. Good morning, Deborah. Reporter: Good morning, Amy. Yeah, Oprah has added her voice and her influence to what has become a growing and steady cry for justice for breonna Taylor. The young woman who dedicated her life to saving that of others had hers cut short by police who have yet to face charges in her death. If you turn a blind eye towards racism you become an accomplice to it. Powerful messaging apeerg over Louisville, Kentucky, thanks in part to Oprah Winfrey. The response we've gotten is incredible. Reporter: The medial mogul and her team launching a billboard campaign demanding justice for breonna Taylor, the black Kentucky resident and emt worker tragically shot to death during a no-knock police raid in March. Breonna's mother recently sharing her pain with me. To know she didn't deserve it. Reporter: The new billboard a copy of "O" magazine, the first time in the publication's run that Oprah isn't gracing the cover. We were inspired about what Oprah wrote and how we need to use our megaphone for justice. How can we continue to use our platform to cry for justice. Reporter: 26 billboards, one for every year of Taylor's life. The signs urging onlookers to call for the arrest of the officers involved in Taylor's killing, by referring to until freedom, a social justice organization that recently held a rally to keep breonna's case in the spotlight. I'm in Minneapolis. That's why I'm here to help Kentucky realize we're with you all. I'll be here till we need to be. Reporter: Sparking outrange around the world amidst weeks of ongoing protests against police brutality and racism. No justice -- Reporter: Activists, athletes, more pushing for action. We will say her name, Sandra bland, Dominique Remy fells and breonna Taylor. For 26 seconds the age she was when she was killed. The protest over breonna Taylor's death is ongoing in Louisville. Her mother saying she draws some strength from them realizing that she's not alone in her heartbreak. Thank you for that.

This transcript has been automatically generated and may not be 100% accurate.

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