K-pop fans flood social media to drown out racist posts

Fans of groups such as BTS, BLACKPINK and Loona hijacked hashtags being used by white supremacists to share music videos from the Korean musical acts.
2:15 | 06/04/20

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Transcript for K-pop fans flood social media to drown out racist posts
It's a look at an unusual new tool in the fight against racism. K-pop fans are overwhelming social media hijack a hashtag used by white supremacists. Lara has the story. Reporter: Hello, George. It is estimated there are about 90 million k-pop fans worldwide. This morning it appears many of them have set their sights on disrupting racist social media. Hashtag by posting so much and so quickly it is impossible for the racist posts to see the light of day. Reporter: Across the globe, fans of Korean pop music known as k-pop are known for their fierce loyalty and devotion. Oh, oh, oh, you can't stop me Reporter: And now they're setting their sights on racial equality. Bombarding the hashtag white lives matter with a sea of k-pop music. Memes. And messages like protect the protesters. What Ya gonna do when I come through with that To see k-pop fans take over white supremacists' hashtags and instead infuse them with fun content and content of their favorite artists to ultimately distract these movements. Reporter: They do it by posting so fast and feverishly they drown out everything else. When whiteout Wednesday became a rebuke to the blackout Tuesday movement, the k-pop army struck again flooding Twitter and Instagram with fan videos and memes in an attempt to drown out the racist posts and create a positive and uplifting conversation. K-pop does seemingly represent an unexpected ally in this, but it really is a fandom that's in tune to racial disparities they may see around the world. Reporter: K-pop fans all over the world are known to find different ways of connecting online and clearly in this case they are proving that by harnessing their collective energy, they can really make a difference. Yes, so many young people are joining them. Thanks very much.

This transcript has been automatically generated and may not be 100% accurate.

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