Latina sisters living American dream

The Frias sisters created the Luna Magic beauty brand to celebrate and embrace their multicultural heritage.
2:32 | 09/28/20

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Transcript for Latina sisters living American dream
back with the rising beauty company with the message of inclusivity, meet the Frias sisters and their Luna magic brand. Luna magic is beauty with a Latina vibe. We provide high-quality cosmetics, all at great prices, So we started the business 14 months ago, you know, we're a sister-led company. We get to do what we love together. We like to sit like we're having a party and the door is open -- anyone can come in, totally, we believe in inclusivity and even though we have a Latina messaging, we have open doors. You're welcome in. Beauty is such an important element of our culture, so, you know, we have our beauty rituals. Our parents had a beauty rituals. We had those foundational thoughts of what we think beauty is. In a strange way the pandemic slowed down everyone down, it made us rethink our strategies. All the things that we thought were true based on the world then. Obviously, we've had to take a moment and regroup. It also made us really rethink our messaging and making sure that you're not tone deaf to what's happening to her in this moment. We're fun, we're vivacious. We're 100% American as much as we are Latina. So, growing up in the united States of America, coming from Latin immigrant family experience, it gives us this two-world experience that we've navited. That we know very well and intimately. So, I think what makes mostly excited is, the timing is now, meaning, if you look at what's going on, and you know, Jennifer Lopez and Shakira at the super bowl, there's a lot of great energy happening around, understanding the value that this demographic has provided and what they contribute to American culture. There's nothing like owning your own business and being your own boss. Like, that's -- we're literally living the American dream, the dream that our grandma had for us when, you know, she decided to come to this country. So, you know, it's like waking up and just be happy and smile, because we're Americans and we're living the dream. A beautiful message there. Thank you to them for that.

This transcript has been automatically generated and may not be 100% accurate.

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