Transcript for Former NFL player is giving away 1,000,000 meals
Our next guest is a retired pro football player turned entrepreneur who has found incredible success during the pandemic with skyrocketing sales of his self-cooling face coverings. He's now taking that success and giving back, donating $250,000 and one million meals to those hardest hit by the pandemic. Here to tell us more is former NFL player and co-founder of mission, Chris Valletta. Chris, thank you so much for being with us. You, Serena Williams, drew Brees, Dwyane wade, all created this company mission, did you ever think one of your products would become essential during a pandemic? We certainly didn't. No one could have expected it. But we weren't surprised. Mission is a textile technology company. We got a head to toe portfolio of products that help keep you cool and comfortable, and one of those happen to be our neck gator and face covering. When the pandemic hit and the CDC made the announcement that everyone should be wearing some type of face covering, we weren't surprised that things absolutely took off. It's super simple to use and easy to pull up and down. So sales skyrocketed, how have you been able to meet that unprecedented demand? It's been -- it has been unprecedented. But we were prepared for it, both internally and externally. Internally, we have an infrastructure along the value chain, everything from sourcing and distribution and then externally, we have tremendous partners that when the pandemic hit they stepped up. Great companies like the home Depot came to us and said, listen, everybody needs a face covering. We partnered with Home Depot, we got product on the floor in record time but the sales really led us to the opportunity to give back to our local community. You took those sales and you shared those profits turning them into something good by paying it forward. Tell us all about it. Yes, so, you know, we thought long and hard that, first of all as a brand, we believe you can do good while doing well. When we found out in our backyard, we're in New York City -- New York was hit very hard with covid-19. And when we found out in our backyard that 20% of the population in our own community doesn't know where or when their next meal is going to come from and to add to that, 85,000 of that percentage are kids. Not knowing where or when their next meal is going to come from. And food is color blind. Hungry is color blind, on every street corner in the united States. So we decided to step up in our local community and feed a million people. We hope and expect other brands to do the same. You're all on a beautiful mission indeed. Chris Valletta, thank you so much for joining us today. We appreciate your time. Thank you so much for having
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