Plus-size model uses TikTok to promote body inclusivity

Ben James discusses his weight loss and how he turned to social media to help others.
3:13 | 09/24/20

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Transcript for Plus-size model uses TikTok to promote body inclusivity
We're now talking male models. Is this your segment, robach? Not what you think folks. We're talking about a man modelling a message that men struggle with body image too. His name is Ben James. His transformation and quest to make everybody more comfortable in the skin they're in. Hi, my name is Ben James. I'm a model from the uk. there was a male model in the U.S. Who was acting as a model and he was doing very well for himself. I thought if he could do it, I should have a go at it too. That was when I approached a few agencies online. That was two and a half years ago and I've been doing it ever since. growing up my body was always a reoccurring issue being so tall and so big. I was 6 foot at the age of 11 and about 250 pounds. As I got older and developed more confidence, I realized that my height and build was something I could leverage. Body issues are very common. Almost everybody has them. In some way or another. That's what led me to be where I'm at. Instagram was an opportunity for me to show different variations of what I do professionally. but then, I realized it's quite a hollow thing. People don't necessarily want to see fancy photos. They want real messages. That's when I started to focus on my own personal story to share with people and try and represent those who were in my position prior where I was shy and nervous and be vulnerable. That's interesting. Next time keep it to yourself. You don't get negative feedback when you're vulnerable. You actually get encouragement and positivity. That's when I went to tiktok. using tiktok's younger audience, understanding that there's people on there that are of a more delicate mind and that they may be at a point in life where they're more vulnerable in terms of their emotional strength. It seems like a great platform to share the lessons I learned and reinforce the positiveness rather than the negativeness around body issues and body positivity. we have a network of over 200,000 people all very much on the same journey. It's a lovely community. I just want people to feel better in the body they're in, whether they want to change that or not. At the end of the day this world is not the easiest world. At the moment it's a tough time we're going through. There's a huge list of problems we're facing. You're worth more than you're telling yourself. If you don't believe it, I'll tell you that and maybe you can go on about your day and feel better. You know what, it's another reminder. I was jumping in. The camera is on you. That's all right. It's another reminder we're all human beings and have the same feelings and the same heart and the same emotions and the same reactions in a lot of ways. He seems like a guy with a great personality. We should have him on. I agree.

This transcript has been automatically generated and may not be 100% accurate.

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