We try the latest viral trend: The #MichaelsChallenge

PHOTO: The challenge is to take a great photo without looking like youre shooting in the store.PlayAlessia Pocari/ABC News
WATCH Photographers test their creativity with the #MichaelsChallenge

It's a jungle, it's a garden -- no, it's actually the floral aisle of a Michaels store and people are flocking there to take part in the #MichaelsChallenge.

PHOTO: Photographer Brittany Fussell of Bushnell, Florida, says taking part in the Michaels Challenge has actually improved her business.B.E. Photography
Photographer Brittany Fussell of Bushnell, Florida, says taking part in the Michaels Challenge has actually improved her business.

When I came across beautiful photos of a model posing in what looked like a botanical garden on my Facebook feed I thought nothing of it. They were shared by my photographer friend Brittany Fussell, 21, in Bushnell, Florida.

But then I found out that she took the photos in the aisle of a Michaels store.

More shocking to me was that management at arts and crafts supply store didn’t object. In fact, this is a viral trend that has been branded the “Michaels Challenge.”

It all started with the “Hobby Lobby Challenge,” when 22-year-old Kelsey Maggart of Columbia City, Indiana, who is credited with starting the Hobby Lobby Challenge, tweeted photos of herself posing in the flower aisle of the store -- and the trend took off.

Then Michaels got involved and encouraged people to come to their stores to take photos in the flower aisle, dubbing it the “Michaels Challenge.”

And tons of people started flocking to Michaels stores all over the country.

PHOTO: Photographers around the country have been flocking to craft stores for photoshoots in a new viral trend.Jessica Kobeissi/Twitter
Photographers around the country have been flocking to craft stores for photoshoots in a new viral trend.

PHOTO: Michaels craft stores have invited photographers to come to their stores and use their aisles as the setting for great photo shoots.Jessica Kobeissi/Twitter
Michaels craft stores have invited photographers to come to their stores and use their aisles as the setting for great photo shoots.

PHOTO: Michaels encourages others to try the challenge and share their results by tagging #MichaelsChallenge on social mediaSirena Domino
Michaels encourages others to try the challenge and share their results by tagging #MichaelsChallenge on social media

As a comedian, I needed to experience this for myself.

So I borrowed "Good Morning America" photography intern Alessia Porcari and a production crew, put together some costumes and used what Michaels' aisles had to offer for backgrounds and props. I got into the displays. I improvised. We made “creativity happen.”

The atmosphere was surprisingly comfortable. My fellow customers looked at me with bemusement. Some looked at me as if I were a man-child playing dress up, while others looked at me as an undiscovered working actor trying to get a break.

One customer, Vicky, even volunteered to loan me her magnifying glass for my Indiana Jones pose. 

PHOTO: The challenge is to take a great photo without looking like youre shooting in the store.Alessia Pocari/ABC News
The challenge is to take a great photo without looking like you're shooting in the store.

We were respectful of the store and the challenge. But above all the Michaels' staff was supportive of our efforts as we were not the first to take the challenge in their store.

Overall we had a blast, and if I do say so myself, the photos turned out great!

PHOTO: Kelly and a GMA crew got creative -- and festive -- with their photography shots.Alessia Porcari/ABC News
Kelly and a GMA crew got creative -- and festive -- with their photography shots.

I can’t imagine it was easy to make these photos look like they were taken in a studio and not a craft store -- but Porcari pulled it off.

For my friend Brittany, her Michael’s Challenge photos have lead to 10,000 shares and actual bookings for her photography business.

I will need some time to see how the Michael’s Challenge impacts my career as a comedian. But at the very least, my Instagram feed is going to have some funny photos!

PHOTO: GMAs Tom Kelly took a stab at the Michaels Challenge himself.Alessia Porcari/ABC News
GMA's Tom Kelly took a stab at the Michaels Challenge himself.

Comments