Amazon Prime Day deals go live today

Amazon, as well as several other major retailers, are competing for your holiday dollars earlier than ever this year, offering steep discounts on a number of items.
2:22 | 10/13/20

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Transcript for Amazon Prime Day deals go live today
Amazon prime day delayed from the summer starts this morning. A lot of other retailers are also offering incredible deals so how will this stack up to Black Friday? Becky Worley is in San Francisco and, Becky, let's just say this year is really unique. I think that's an understatement. Reporter: Oh, unique, you are right, robin. Good morning. This prime day is creating the most on the fly internetwide sales event I've ever seen without a lot of advertising. Think of the way we normally see discounts listed in advance of Black Friday, researching, comparing, but the price cuts are happening and we are tracking the deals now as they come in. Get two days to save big. Reporter: Amazon prime day is live now with deals like 50% off ancestry testing kits and $75 off eero mesh wi-fi networks and rolling out deals until Wednesday night. It's not just Amazon. We are expecting a transactions into the billions with Amazon prime so online retailers would be besides themselves if they weren't even attempting to take some of that market share away from Amazon. Reporter: Target discounting competitively listing 25% off beauty and makeup. 30% off kids' clothing, up to 40% off toys and graco baby gear on sail. Walmart, $130 off this chromebook and Bose noise canceling headphones $150 off and Macy's discounting 50,000 items and their home appliance sale compelling. This soft serve ice cream maker, $25 off plus an extra 10% off your whole purchase. Yum. A quick note on phones, Amazon has the Samsung gallery s10 discounted $250 off right now. But let's talk iPhones. Analysts predict a new iPhone will be announced today. Apple having an event and third party sellers like Walmart, best Buy, they could offer new discounts on apple products and even throw in gift cards closer to Black Friday to sweeten that deal, robin. To sweeten it, indeed. Going back to that ice cream maker. Didn't even know I needed one. You should have seen T.J. When it came up on the screen. I saw you going, huh. Thank you, Becky. Have a great one.

This transcript has been automatically generated and may not be 100% accurate.

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