Instagram takes aim at TikTok with Reels

The social media giant is rolling out the new rival service as TikTok’s future in the United States is uncertain.
2:23 | 08/06/20

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Transcript for Instagram takes aim at TikTok with Reels
sucking you dry. Fantastic. New technology, you know, who is going to take on tiktok? Well, Instagram. They are rolling out a rival service reels. Tiktok you know is under fire in the U.S. The big question will reels steal the popular video sharing app millions of users? Tiktok has taken over. A favorite for gen Zers on average kids are facing trump banning the app over security reasons. A new competitor is getting in the game on Instagram called reels. Everyone on tiktok is kind of figuring out what their next moves are. If reels can launch something similar, it would be real easy for them to hop over. Miley Cyrus released a teaser of her brand-new sky midnight sky. What itself the difference in reels are 15-second videos. Tiktok can be up to 60 seconds, Instagram's 1 billion users, reels will be in their explore page. So will this succeed? Facebook, which owns Instagram is notorious for copying other apps. If there is a popular app out there Facebook is likely going to clone it. Instagram saying this, no two services are the same. In this responsiveness to consumer demand is competition at work and one of the longtime hallmarks of the tech sector. Tiktok made their stance clear last month saying atticing to we welcome competition. We think fair competition makes all of us better to those who wish to launch competitive products, we say bring it on. So let's try it out. First my first ever tiktok. Now, my first ever reals. They say kids spend 80 minutes a day on this app. It took me 80 minutes to do one of those things. A five second tiktok. I loved it. It was worth it? That was half of it. That is how I got dressed this morning.

This transcript has been automatically generated and may not be 100% accurate.

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