Lingerie shop focuses on giving back to breast cancer survivors

Small business Cherry Blossom Intimates is on a mission to help breast cancer survivors feel good about themselves and their bodies.
3:03 | 07/03/20

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Transcript for Lingerie shop focuses on giving back to breast cancer survivors
Back now with a great small business cherry blossom intimates on a special mission focused on breast cancer survivors. Janai Norman has the story. Good morning to you, janai. Reporter: Hey, Eva, good this started with a former beauty queen and a well-known breast cancer surgeon. The unexpected pair teamed up to open a lingerie business that's changing the stigma of breast cancer one bra at a time. Cherry blossom intimates is a store unlike any other. This boutique not only sells lingerie but is also an accredited medical facility. We help breast cancer survivors to be fit for bras and tros threat ticks after surgery in a brand-new way by giving them an exclusive space. Reporter: Offering over 200 sizes of bras and underwear and an unheard of 36 colors of custom breast prosthetics. The idea blossoming when Jasmine Jones, former miss black D.C. And Dr. Regina Hampton met at a breast cancer awareness walk and got to talking. I remember my grandmother's shopping experience for prosthetics and it was always pretty crummy. It was inside a medical supply store behind aisles of bedpans and adult diapers and ben-gay. Being a breast cancer surgeon and serving primarily diverse populations, women of color, I was very frustrated when my patients would come back and talk about their experience. They often went to a store and were given a prosthetic that was ill fitting and also given one that did not match their skin tone. The pair with unique backgrounds teaming up to open their store. There is no other store like this. Not at all. You walk in and instantly feel like a princess. Reporter: But in March the pandemic forcing their budding business to close. It was emotional. We weren't sure when we would come back. Reporter: Getting creative hosting pa jam ma parties and connecting virtually and at the store's re-opening we thought "Gma" could help. With the pandemic it has really made business challenging so we're going to bring in akesia Williams, black upstart in organizations that train black entrepreneurs. Just recently we lost an initiative. We have 8,000 black owned businesses and 11,000 actively buying black every single day. We want to feature you on the site. Yes. We want to make sure that you women as start-ups, black owned businesses that you get the resources you need. They have 400,000 followers so we feature their story to help get the worth out about cherry blossom intimate. Thank you so much. Thank you. We're so appreciative. And the black upstart is posting cherry blossom intimates on their social pages this morning so head to their Instagram to show them some support. Eva. All right, thanks, janai. Such an important thing they're doing on their website. Let's get a check with

This transcript has been automatically generated and may not be 100% accurate.

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