Why a photo of a plus-sized model in a bikini has divided Twitter

After razor company Gillette posted a photo of a plus-sized model on the beach, Twitter ignited into a tsunami of commentary on her health, looks and much more.
2:18 | 04/11/19

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Transcript for Why a photo of a plus-sized model in a bikini has divided Twitter
Now we're going to go to our "Gma" cover story and a photo that's getting a lot of while some are applauding Gillette for posting it saying it encourages body positivity, others say they're promoting poor health and Diane Macedo is back with the story. Good morning. Gillette says they asked to post this foelt oh because they love that this model loves her skin no matter how the rules say she should display it. Some are applauding the company and others saying they will never shop Gillette again. It's the bikini photo making serious waves on Twitter. Gillette posted this image of Anna o'brien on the beach with the caption, go out there and slay the day. If you look at my image it's joyful, happy, inspired. I'm living a great life. Reporter: The post instantly triggered backlash with people claiming the razor company is premotoring obesity. One writing, please stop, being unhealthy is not a good thing. Another post reads, where do we draw the line between body positivity and health issues? For a lot of plus women, whether they're Instagram stars or not, this is the kind of treatment they receive. So when I'm in an advertisement, right, for some people that literally feels like they were cheated. Reporter: O'bryan who has over 300,000 followers on social media says she allowed the company to use her picture to promote body positpositivity. For a lot of people all they see is fat. They don't see the joy, the happiness. Reporter: Some say the issue is about health, with one adding, this would also be true if they used an anorexic model. Still others are defending Gillette. Now Venus is weighing in saying they're committed to representing women of all shapes, sizes and skin types because all types of skin are beautiful and deserve to be shown. At the end of the day, bodies are bodies. There are so many different types of them and that's all this is about. This all followed some criticism that Gillette faced back in January over an ad campaign critics said targeted masculinity. At the time the company, George, said it doesn't mind sparking a discussion. They're doing that again. Thanks very much, Diane.

This transcript has been automatically generated and may not be 100% accurate.

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