How retailers will get back to business

With the coronavirus impacting the shopping experience, many stores are adapting to a new normal with new procedures, curbside pickups and more.
2:17 | 05/14/20

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Transcript for How retailers will get back to business
Now to our "Gma" cover story and the future of shopping. As many parts of the country plan to get back to business, stores are weighing their options and and planning how to get their customers back. Eva pilgrim joins us now with more on this. Good morning, Eva. Reporter: Good morning, robin. People are still buying stuff. But shopping as we know it has now changed. This morning as much of the country loosens, retailers are trying to open their doors. T.J. Maxx and Marshall's re-opening on line. Simon property group owner of so many malls looking to re-open hall of its shopping centers this week. Already many stores filing for bankruptcy. J. Crew and neiman-marcus while other big chains try to reinvent themself force a new shopping experience. Department store giant Nordstrom closed all its stores in March including their glamorous new flagship in New York City. Suddenly have all of our stores closed, you know, weave's been around for 118 years and it's just never happened. Reporter: What will it take to bring foot traffic back to does? We talked to CEO Eric Nordstrom. How has Nordstrom been able to adapt. Massive acceleration of changes in place, in the city for a few years now and those are moves towards a -- not just e-commerce but really of the marrying of digital assets and physical assets. Safe to say there will be fewer discovers coming out of this. Fewer stores, fewer mauls. And I think the role of physical stores will change even more so. Reporter: Many of their stores becoming fulfillment centers for online shoppers. We tried to fill online orders from our stores for awhile now and that's helped a lot so we've continued to do that and really ramped that up. Reporter: And at a Nordstrom rack in South Carolina, we saw new protocols for employees including the use of masks and social distancing. Now, Nordstrom making major changes in their dressing room, cleaning rooms after each use own holding items that have been tried on for 72 hour, guys.

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