Transcript for How to score the best deals ahead of biggest shopping day of the year
We are back with our black Friday countdown. A bunch of deals just dropped at midnight from Amazon and more. The big question, question of the day, should you buy now? Do you wait? Our guru of all things tech and retail Becky Worley is outside Macy's here in New York with our holiday shopping guide. Okay, Becky, what do we do? Break it down. You're right, Cecilia. Deals are being advertised like crazy. Amazon dropping the price on their kindle fire tablet to $29. That's 40% off. Rarely discounted apple watches being slashed. Never in my 15 years of covering Black Friday for "Good morning America" has the question buy now or buy later been so tough to answer. Search for the best deals on Black Friday and the results are confounding. Buy now, don't wait. Black Friday deals now. What gives? I think it's all about competition between these companies and trying to outdo each other. Reporter: Because the time between Thanksgiving and black Friday is compressed, retailers are pushing up their time lines. Take these beats headphones, normally $349 dropping to 199 the first week of November. They went back up to 349 last week and now they've dropped again to 209. These preblack Friday sales are temporary and what they're meant to do is to set the tone and to whet your appetite. Reporter: That means discounts will get deeper. Adobe analyzes price data over this month and see gradual drops the first two weeks of November and right about now we see even bigger discounts. But this is important, the lowest prices are still predicted on Thanksgiving, black Friday and cyber Monday. The website camelcamelcamel.com is a sure way to find in the price on a product has been lower in the past and if it has been, it will probably hit that number again on Black Friday. Now, keep in mind if you decide to wait for the historical low price cyber Monday is your drop dead deadline and one other reason we're seeing these buy now buttons editorial sites are making money through affiliate links and that means where in the past they may have said wait till Thursday, wait till cyber Monday now they have that buy now button and want to you buy immediately. More reason why consumers need to be aware, guys. Becky, this is your super bowl. Get it. I'm ready. Coming up here our "Play of
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