Instagram fights back against bullying: ‘GMA’ exclusive

The social media platform unveils plans to help shield users from online negativity and trolling.
2:02 | 12/16/19

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Transcript for Instagram fights back against bullying: ‘GMA’ exclusive
Thanks, Sara. We move to our cover story. An exclusive look at the new way Instagram is taking on bullying. They want to build a new feature to stop offensive comments and trolling. Rebecca Jarvis here with that. Hey, Rebecca. Hey, George, good morning. This think of it as a reality check and second chance. If you're about to post something Instagram considers potential bullying you'll have the option to make a change before doing something regrettable. Instagram working to combat bullying on its platform and employing artificial intelligence to help do it. Starting today the social media giant is rolling out a new feature to its billion plus users, now if a user writes a caption on a photo or video that the A.I. Deems offensive like this, that user will receive a prompt alerting them their language could be considered bullying. Giving them the chance to possibly change or delete their words before posting. Smith college's Rachel Simmons has seen social media's impact on her students firsthand. When you are being cyberbullied it follows you 24 hours a day. It's public and everyone can see it and so that can really make a kid afraid to go to school. It can disrupt their sleep. It can make them feel like there's nowhere they can be where the bullying won't be. Reporter: The new tool giving her hope. This is a great step in the right direction. We want to see social media platforms like Instagram stopping bullies before they start. Reporter: Instagram partnering with suicide prevention programs to create the product. The latest change to the platform coming after Instagram opted to begin removing likes from posts. And Instagram realizes that negativity and bullying are big problems on social media. They're working to make more changes, guy, expect to see additional changes coming soon but this is a start and the idea here is, make sure people are thinking when they're on social media. I love that it goes for the person who may be doing the bullying -- I know you can restrict or block people but it's making those people think twice. Have a second thought. Thanks. That personal revelation

This transcript has been automatically generated and may not be 100% accurate.

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