Mixed reaction to Colin Kaepernick's Nike campaign

Some angry customers are burning their sneakers in reaction to the former NFL quarterback's "Just Do It" ad while others are praising the campaign and its star.
2:35 | 09/06/18

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Transcript for Mixed reaction to Colin Kaepernick's Nike campaign
doing that aswe. Incredible story. Kaepernick itrred up lot of ntroversy even bef its here with the Y. The wait I over.colin kaepnick's juso it Nike adeiled by quarterbacwith a tweet and just like Kaepernick, ad his involvement is simultaneously drawing praise and sparking backlash. Elieve I something, even ifit meansficing everything. Reporter: It's T ad everyone has been waiting Don't just watchfoit Reporteo I commcial with former NFL quarterback Colin Kaepernick as rator and centerpiece. Becom theatest ale ever, yeah, that's more lik it. So dskf you dreams are crazy, ask if they're crazy enou. Reporter: The two-minute D atst miion times since its release yesterday afrn If they laugh at what they C do, good. Reporter:he campaign and Nike's ice of Kaepernick widely seen as not S subtle nod from the com in sport of T quarterback's commitment to speaking out Abo R issues and police brutality. Nike. Reporter: Some angry custers burninheir sneakers or cutting thebrd's logosff their socks. Presidentrump voicing his own roval tweeti, Nike is tting absoly killedith anger and boycotts. I wonder ifhey had that it wo behis way.many others especially fellow athletes praising the can and its star. The growing list supporters G giantike Lebron James. I standith Nike every day Al Ora Williams. They're not afrai and feel like that was a ry powerful atement to Ofer companies. Reporter: Andom ad the NFL lending its srt I the statement as wel Ying, the socialce issues that Colin an other professional athletes H raiseesve ourattention and act Sll this will hit dg E opener. Everyone watch wns ring the anthem.what kind of penalties facf they kneel? Now none. E NFL faced backlash whenhey put out their policy saying they wereng to penalize players and pulled thaticy ck. So unless song changesn theext several hours players, looks like they will not B fast. No. Thank you, Ryan. Coming ewrouble F Gwyneth W lifestyle brand goop.

This transcript has been automatically generated and may not be 100% accurate.

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