Transcript for Tech CEO’s rant at Asian family caught on camera
We turn to new fallout from a racist incident at a California restaurant. A silicon valley CEO is apologizing after his explicit rant against an Asian family went viral. The CEO only stopping when a waitress jumped in. Steve osunsami has more on this latest confrontation. Here we go, Steve. We got another caught on camera. Reporter: We do. Good morning to you, T.J. It is this device that has changed everything. With a phone in every pocket, it's become a lot easier to document people behaving racistly. Whoa, okay, say that again. Yeah, say that again. Reporter: The friends, family and co-workers of this California man seen in this cell phone video saying racist things to a multiracial family are probably struggling to understand the person they're seeing here this morning. It's not appropriate. You. You need to leave. You need to leave. You need to leave. Asian piece of . Reporter: No one in the restaurant knew it at the time but he is the CEO of a cloud computing start-up. His name is Michael Lofthouse. Raymond oroso and his wife and their kids were out at dinner celebrating her birthday on July 4th when they say he started yelling racist things about Asians. Was it is we were having fun. Was it that he feels that he was more superior than us? I don't know. It wasn't a mistake because he repeatedly said the things he was saying. Reporter: The waitress asks him to leave but he's still not done yet. Do not talk to our guests out. Get out now. Who are these ? They are valued guests. Are they? Get out. It was interesting. He wouldn't look directly at me. He kept looking right at them. What you don't see on camera is the other patrons that got up and were backing me up and helping me get him out of the restaurant. Reporter: The video is shared around the world and by Tuesday, Mr. Lofthouse was issuing this apology calling his own behavior appalling, I would like to deeply apologize to the Chan family, he wrote. I was taught to respect people of all races and I will take the time to reflect on my actions. The incident is just the latest in what now seems like a never-ending parade of racism caught on camera terrorizing people of color. Passengers saying racists thing to ride share drivers. There are plenty of those. You're a . Reporter: This one was in Arizona. Another CEO. This time of a fertilizer company. He was fired from the business he created. Honestly I'm here. I'm seated in the backseat. Please leave my vehicle. Reporter: This was the woman in central park having an argument with a black man over her dog and called police pretending he was threatening her. There is an African-American I am in central park. He is recording me and threatening myself and my dog. Reporter: For that performance she apologized too on the same day that she also lost her job. And most of these cases the people being recorded can clearly see the cameras rolling. It's real easy to fall down the rabbit hole of politics and argue over the many reasons why these incidents keep halling, but none of this is new. What's really different are the cameras and sunlight, T.J., is a good disinfectant. Steve, good point. None of this is new. We are just able to capture of lot of it these days. Thank you so much. Let's hit the road after
This transcript has been automatically generated and may not be 100% accurate.