Amazon isn't the only company to have slashed prices on Monday.
According to RetailMeNot, data suggests that 250 retailers will compete with Amazon during Prime Day -- an increase of 194 from last year.
"That pair of sneakers doesn’t need to necessarily come from Amazon," Sara Skirboll, RetailMeNot shopping expert, told "Good Morning America." "That's a win for consumers."
"Good Morning America" has rounded up other sales that are competing with Amazon's Prime Day -- but act quickly, as some of the deals expire at midnight.
American Eagle: Get 25% off everything plus free shipping.
Anthropologie: Get 25% off bedding and an extra 30% off sale items.
Banana Republic: Take 40% off your purchase and an extra 10% off sale items. There's also free 2-3 day shipping on purchases of $100 or more with the code BRSHIP.
Bare Necessities: Take 25% off sale items and get free shipping.
Bed, Bath & Beyond: Bed, Bath & Beyond is offering up to 75% off products, from kitchen appliances to bedding.
Bloomingdale's: Take an extra 25% off clearance items, for a savings of up to 50%.
Bonobos: Take 30% off everything and get free shipping with the code FITSALE.
Cost Plus World Market: Take 15% of purchases of $100, 20% off purchases of $200, and 25% off $300.
DKNY: The code DKPRIME will get consumers 25% off.
Everlane: Choose what you pay for footwear, while supplies last, and get up to 65% off on select women's sandals and dresses, and men's tees.
Express: Get 40% off everything, plus free shipping. There are other deals too, including an additional 50% off clearance items and more.
Gap: Take an extra 25% off your purchase with the code SUNNY, and an extra 50% off select sale items.
H&M: Take up to 70% off just-added styles.
JCPenney: The code 27GOSHOP will get you 25% off purchase of $100 or more or an extra 20% off items under $100.
L.L. Bean: Take 20% off deluxe and original backpacks, kids' clothes and more with the code KIDS20.
Macy's: Use the code SHOPIT for an additional 15 or 25% off.
Tarte: Shop $10 hot steals.
SkinStore: Use the code COUNTDOWN for up to 30% off.
Sur La Table: Take up to 75% off and get free shipping on all orders.
Urban Outfitters: Take 50% off all sale items if you're a UO Rewards Member. If not, take 40% off.
Wayfair: Save up to 60% off kids furniture, up to 65% off porch and garden items, and rugs from $39.99, among other deals.