Transcript for Sipping while shopping: Are stores that offer wine making you spend more?
We turn to a new trend we read about in "The Washington major stores offering wine to shoppers offering them an experience they can't get online enticing customers to spend a little more and Rebecca Jarvis is back with the detail. What could possibly go wrong? Well, there is a reason the casinos serve free booze and with more and more shopping happening online retailers have realized to get you in store they need to get you in the mood and offer you something special. Enter sipping while you shop. Mickey Kendall wasn't always the biggest fan of grocery shopping. But recently the author and mom of two has turned a routine hour into happy hour induling in a mimosa while she fills her cart. Normally it's sort of tedious. There's a lot of food. My kids eat a lot so I have to get two carts' worth of stuff. If I'm going to be here for an hour I might as well enjoy it. Reporter: With Nordstrom, whole foods and crate & barrel offering customers the option of sipping while shopping at some Offering wine and beer at the tore is one more way for retailers to get people in and get them to spend more freely. One woman told me she bought an entire crown roast of lamb and it ended up sitting in her freezer for six months because she got home, sobered up and realized she didn't know what to do with it. It's amazing what a good riesling will make you buy. Sometimes I might end up buying more prosciutto and maybe some extra fruit. Some crackers that will go with Reporter: It's not just alcohol. More and more retailers are offering experiences to draw customers offline and in store. Lululemon offers workout classes, clothing retailer Alex mill has tie-dye workshops and Mickey's grocery store Mariano's offers live music. We're seeing pop-up store, climbing wall, knife-sharpening session, cooking class, anything you can think of and retailers are trying it out. Reporter: I love that line. Amazing what a good riesling will make you buy in the store. To give you a sense how important they are, consider this, when we shop online customers abandon their cart before checkout 81% of the time. That means that most of the time when air shopping online you don't complete the purchase but in store it is a totally different world. They know they've got your attention and these perks can really get you interested in buying. The music you hear, all the vibe, it just sets the vibe and it makes you want to buy, buy, buy. Why don't we have mimosas right now, Rebecca? Well, it works as well too on that, thanks, guy. Nothing says news like mimosas. Set the vibe.
This transcript has been automatically generated and may not be 100% accurate.