Ask our SSK Boss: Drybar's Alli Webb

Alli talks about her secret to success and helps an upcoming entrepreneur in our audience.
5:01 | 09/25/19

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Transcript for Ask our SSK Boss: Drybar's Alli Webb
We heard from you, our viewers, that you want help propelling your small businesses to the next level. We're bringing in the masters today we have the best of the best when it comes to owning a business. Take a look at her story. Over a decade ago Alli Webb was raising two young children as a stay-at-home mom. With previous experience as a hairstylist and finding herself inching to get back into the workplace, Alli decided to create her very own mobile blow dry business. She became an instant hit in her community. Alli realized she discovered a huge gap in the beauty market. Women were desperate for affordable blow outs. In 2010 she launched dry bar which has grown into a multi-million dollar business with over 100 locations across North America. Alli has created a phenomenon, one blow out at a time. Please welcome "New York Times" best selling author and founder of dry bar Alli Webb. We're so happy to have you here. Thank you. We hear dry bar now. Everybody knows it. It's so successful. I imagine the journey wasn't so easy the whole time. What was one moment you remember going oh, my gosh how am I going to get over this hurdle? It's still not easy. We have 130 locations and there's problems every single day. In the early days it was this hole in the market place. There wasn't a place where women could go for a great blow out at an affordable price at a bus beautiful space. It didn't exist. This was in 2010. We talked about this. There's the discount chain where you don't know what you're getting. It's a bad experience. There's the cut and color place where you're overpaying for a blow out. As a naturally curly hair chick growing up in south Florida with big frizzy hair, I dreamt of a place like dry bar. Quick, affordable, no one pressuring you for cut and color. That happens in the salons. Absolutely. It's been a total dream come true. We wanted to give our viewers access to entrepreneurs like you. We did a call-out on social media. Kat from Long Island wants to know what was your a-ha moment that dry bar could be something In the early stages I was operating a mobile dry blowing business in L.A. I was driving all over time blowing dry my mommy friends' hair while their babies were napping. Again, I was like there's no place for my clients to go when I can't come to their house. I was like -- I started to talk to clients about this who thought it was a great idea. Any men I talked to where like what is a blow out. It was definitely a weird -- the guys out there know. They're like what's a blow out? My business partner is my brother and my ex-husband. They're bald guys. They were like -- That's a hard sell. They ain't got no hair, girl. I really felt like I was having so much success in my mobile business. It was me driving around with a duffle bag full of products. I thought women in L.A. Would love and my cliental that I was already servicing, but we totally underestimated how big this thing could get. We're all over the country with 130 locations. It's crazy. A lot of hot air. Flying high. Exactly. Janie stand up please. She has a great business, edge control. I know you wanted to ask Alli a question. I invented the edge controller. You put your favorite gel inside. When you twist the bottom, it comes out of the bristles. It also has a cap to take it with you on the go. Right now it's sold online at edgecontrol.com. However, I'm wondering how can I get it in front of a bigger audience? First of all, it's a genius idea. We definitely have a need for this in dry bars. Edge control is a real thing. A lot of women need this. It's great. I feel like one thing that would be great for you is going on QVC or HSN. The great thing about -- we went on QVC for years. The great thing is the before and after. That's huge on there. For you to be able to show the transformation on air, it would sell like hot cakes. It's definitely a needed product. That's great advice. Thank you for everything. We love our boss series. If you have a question for our next boss about how to take your business to the next level tweet us at #sskboss. Don't go anywhere. We're going to be right back.

This transcript has been automatically generated and may not be 100% accurate.

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