YouTube beauty influencer loses millions of followers

James Charles, 19, was publicly criticized in a viral video by beauty vlogger Tati Westbrook, a mentor who helped launch his career.
3:56 | 05/14/19

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:



Skip to this video now

Now Playing:


Related Extras
Related Videos
Video Transcript
Transcript for YouTube beauty influencer loses millions of followers
We are back now with a drama playing out on YouTube that involves James Charles. You may have heard of him. I guarantee you if you have teenage girls they have heard of him. That's why Amy and I are doing the story. We both have been getting schooled by our daughters on this over the weekend. This guy is losing millions of followers. In realtime. I mean my daughters are showing me, mom, he just lost a million more and this is happening and continuing to happen. It's a tale of the trail playing out live online. To put it into perspective how big this vlogger is if you hadn't heard of him he has more YouTube sub skriersers than kylie Jenner. Not only is he losing followers but millions potentially of dollars. Hi, sisters. Reporter: He is the 19-year-old beauty influencer and YouTube phenom. I have a little bit of a fluffier edge. Reporter: With millions of subscribers and reported net worth of $12 million James Charles the most male ambassador for cover girl who even landed a spot on "Forbes" 30 under 30 list seemed to be on the ride of his life. Today is a great day for lash Reporter: Even making his debut at the met gala last week but this morning he's waking up to a different reality losing nearly 3 million of his 16.5 million subscribers since Friday when he was publicly attacked by a mentor who helped launch his career. I'm crushed because this person was family to me. This person is someone that I absolutely loved, cared for and would have spent all the time in the world protecting. Reporter: In a video that's been viewed more thank 36 million times, fellow beauty vlogger tati Westbrook not only claim Charles betrayed her by advertising for one of her competitors, but alleges that on a number of occasions he has harassed some straight men. You know, it's really disgusting to manipulate someone's sexuality. There's been nobody that has lost this many subscribers this quickly over basically just one video. Reporter: The internet hanging on to every moment of the soap opera drama calling for a boycott of Charles using the #jamescharlesiscanceled. Demi low separate to and SHAWN Mendes unfollowing the star and thousands of his followers posts videos online throwing out their makeup. Setting it on fire. Websites recording the loss of hundreds of thousands of followers in realtime. Even this apology video from Charles didn't help quiet the fury. I owe everybody an explanation. I have been involved in a lot of very unique and strange situations that have left people confused or upset and I learned the hard way about, um, ways that I can interact with boys that I'm interested in and also ones that I should or shouldn't be talking to. That video disliked more than 2.5 million times. This mass reaction of pulling support for celebrities after scandal known as cancel culture. It's like nothing we've ever seen before in the YouTube community. There's been nobody that has lost that quickly over basically one video. And Charles has been silenced since posting that apology Westbrook posting a cryptic message saying in part we can hold truth and inspire change without grabbing on to hate. Celebrating pain will only bring it to your door. Those are wise words and I also would just say this kid's 19 years old. I mean I don't know all the details but I certainly feel bad that he's going through something so public right now and so I tried to talk about that with my daughters. He came on "Strahan & Sara" and my kids love him and my girls came in to see him. He's 19. He's a kid. It's very overwhelming and to see this is a little disheartening. He did seem affected by it.

This transcript has been automatically generated and may not be 100% accurate.

{"duration":"3:56","description":"James Charles, 19, was publicly criticized in a viral video by beauty vlogger Tati Westbrook, a mentor who helped launch his career.","mediaType":"default","section":"ABCNews/GMA","id":"63024330","title":"YouTube beauty influencer loses millions of followers","url":"/GMA/Style/video/youtube-beauty-influencer-loses-millions-followers-63024330"}