Abercrombie and Fitch Sorry After Plus-Size Firestorm

Officials from the company meet with teenage customers to address the controversy.
3:13 | 05/29/13

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Transcript for Abercrombie and Fitch Sorry After Plus-Size Firestorm
index," abercrombie & fitch under fire after refusing to offer larger sizes and controversial remarks made by their ceo. The company is now apologizing and even met with some teens and abc's rebecca jarvis is back again and has more on this story. Hey, again, rebecca. Reporter: The saga is blowing up online and across the country and now the controversial company has money problems. Its stock tanking 10% after its latest earnings announcement. The viral backlash against abercrombie & fitch, its sizing policies and now infamous ceo just won't quit. Congratulationses, excited a whole lot of people over this. Reporter: From youtube videos. Don't fat people spend money as well. Reporter: To boycotts. Not only will I not let my kids shop at abercrombie again, I will not let them wear what they already have in their closet. Reporter: Even this jimmy kimmel sketch. Abercromb ceo says that he does not make clothes for fat people. But that doesn't mean that fat people can't wear abercrombie's clothes. I feel fantastic and I'm going to wear this shirt everywhere. Reporter: The public outcry still escalating a month after we first reported the retailer doesn't carry women's sizes above a large and teo only wants cool kids in his clothes. Once telling "salon" magazine a lot of people don't belong in our clothes and they can't believe belong. Are we exclusionary? Absolutely. The company finally responding last week to protesters meeting with the organizers of this chicago rally. These kids are serious. They have had enough. I'm cautiously optimistic when I think about if we continue an open dialogue with abercrombie & fitch we can really make some real change in their business and in the businesses across the world. Reporter: Abercrombie issuing this statement "we look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying and support of diversity and inclusion" the company also apologized for past comments. I honestly believe that we will hear from them and that there will be a next step. I'll be highly disappointed if there isn't. If there isn't, we'll take action. Not against them but if nothing changes and if another comment comes out from mike jeffries similar to the one he made before that's not okay. Reporter: But for some like blogger jess baker creator of this abercrombie campaign it's too little too late. Your apology doesn't change this, she writes. I know something will happen. We made it clear to abercrombie we won't stop until it does. Reporter: Sources at abercrombie tell me the company expects to make an announcement next week with more details on how they'll support anti-bullying but this pr nightmare is just the tip of the iceberg for abercrombie's problems. The trendy retailer announced friday that its u.S. Sales fell 17% in the first quarter and those are declines that actually started before the controversial erupted. Money, that dollar sign, is what drives decisions and if they see an impact it will change things there. Consumers have a voice. They really have a voice. Vote with your dollar. Thank you there, rebecca.

This transcript has been automatically generated and may not be 100% accurate.

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