Amazon Fights Hard to Open Packages

The internet retailer wants manufacturers to make packaging easier to open.
1:53 | 12/01/11

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Transcript for Amazon Fights Hard to Open Packages
-- this season of new stuff. But as Larry David can tell you. The challenge of actually getting new stuff out of the package. Enough to curb anyone's enthusiasm. And Amazon.com. Is collecting customer videos like this one chronicling a common Christmas complaint the struggle to Juan -- simple -- 57 minutes really. These days it seems things aren't just packaged their child -- -- -- -- -- due to knives to open any of these magazines and forget about scissors you need to already have scissors to get them open. We received over our city point eight -- and customer contacts telling us that's they experienced in the -- was -- packaging so the world's largest online retailer is putting pressure on manufacturers. And rolling big suppliers like Fisher Price Mattel and Procter & Gamble. In a program called frustration free packaging the program now includes 80000. Different products twelve million of the items Amazon hopes to ship this year the world's largest brick and mortar retailer Wal-Mart has launched a similar program of -- -- with -- these programs we'll just reduce the load on Santa's -- But also the amount that ends up in the landfills. 800 pounds of packaging waste per US consumer each year according to the EPA one quarter of it. Between Thanksgiving and New Year's -- Besides the holidays are stressful enough without scenes like this. Good Morning America David Wright ABC news Boston -- All been there done -- and I am with Larry.

This transcript has been automatically generated and may not be 100% accurate.

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