Black Friday: Toys 'R Us CEO on Early Openings

The toy store's CEO discusses its decision to open Thanksgiving night.
2:20 | 11/25/11

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Transcript for Black Friday: Toys 'R Us CEO on Early Openings
I am here -- actually. CEO of Toys 'R' Us Jerry Storch across the street from one -- flagship stores and -- I do want -- Ask you -- lot of headlines were made when Black Friday became black Thursday evening this year you guys decided to open the doors at 9 PM why did you make that decision. Our customers loved it you should have been carried ninety -- -- -- starting here went down the block down the next block. It was -- so laboratory atmosphere. The customer it was just thrilled and we. Actually reported that major retailers some major retailers actually made a point of saying we're not gonna step on the Thanksgiving holiday we're gonna celebrate it one -- holiday at a time. What how do you respond until we open at 10 PM last year our customers taking you just a little bit earlier -- -- They felt you know the Thanksgiving dinner was over they wanted to go shopping so that -- -- again this year. But it's really all about choice we also have a whole -- -- -- that just started at 5 AM. Meanwhile you can always -- to a tourist -- so it's up to the customer when they -- When we also aside some actual employees. You know sort of take on their own employers. Creating online -- that got hundreds of thousands of signatures did you hear and he you know me seeing from your unemployed -- out of Toys 'R' Us everywhere at Toys 'R' Us is focused on Black Friday all the airlock. We are the Christmas store and all of us have that same mission to get the right -- for the right child. For -- Christmas that we -- But so we're jazzed about Black Friday it's a thrill to work at Toys 'R' Us on Black Friday so what are the right -- toys this holiday of the defense that they do your child. One of the best both exciting toys. -- for a young a young girl. Is the well exceed all too slowly -- silly errors which has been popular for a couple of months and we just got in these loud -- -- Lucy little's lower elusive little stressing that which are the junior version hello to two dolls very very -- -- shock shock. It's a little hermit crab -- changes -- is very hottest collectible for little girl. Now it's -- younger child that it might be Elmo and everybody loves Elmo and let's rock elbows very high for two or three. Elmo -- I can tell you everybody answering that three three year old that -- and -- the route sun rises and that's. Obama again Jerry Storch CEO of Toys 'R' Us I know it's very busy day -- -- you get back till we thank you for -- today that.

This transcript has been automatically generated and may not be 100% accurate.

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