'Extreme Couponing' Expert Tips: Name Brand vs. Generic

The CEO of Lozo offers help on finding the best value at the supermarket.
3:48 | 07/30/12

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Transcript for 'Extreme Couponing' Expert Tips: Name Brand vs. Generic
money wherever we can. Here at "gaa." We like to find money for you. One of our favorite place, one of the easiest places is at the supermarket. You walk up and down the aisles, it can be overwhelming. We're here to solve some of tsome of it. Here to join us, from "extreme couponing." And ceo of lozo. Jeff kaplin. Good to see you. Thank you. Thank you. I was going to dance -- but thought I'm going to walk. Nothing follows that. When talking generic, what are we talking about? Years ago it was a white box that said cereal. More often than not it is names that look like name brands made by or for the source you're shopping at. What are the best ways to shop generic. First I say, look around. You'd be amazed how many things generic. Staples, high-end olive oil. Look at the unit price. Right in front of the product, and on the label next to the prices, what does it cost for each of the stuff in the box. Good way to compare. I change made makeup remover to generic, then the price went up. Is that just a way to lure us into it? Can you really save money? Stores have been doing that. If the name brands on sale, you might save was as miech. You have to consider quality. If the paper you tos are generic and you need three times as many to do the job. That's not savingmoney. I always figure maybe not asking a generic brand to do something really complex, it's just a simple item, it's probably better? That's right. The fewer the ingredient, the bet ter is to go generic. If you're a biker, you like to bake cookie, sugar, flour,s in your recipe are not too complicated. Olive oil. What items should we stay away from that don't add up? It's not so much stay away from them. You have to taste them to see if you like it. It's a favorite cola or cookie, you might like the generic better. In our family sometimes we do but you need to taste the difference. Is it me, I find that q-tips that are generic are just not the same? Why is that? A lot of generic products are made in the same factories. A lot of times are thect same product. Look at the ingredients. If it's the same ingredients, in the same place, chances are it's the same thing. You need to try it to find out. You have to give it a shot. If not move on. There's so many places online to find coupons. It's hard to keep track but could be thousands of dollars of savings in a year. Show us the money. How much money could be sav if we only buy the basics and stick to generic. Really basic, sugar and flour, you save a dollar or two an item. It as up. 100200 a year. If you go further. Swap other items, you can save $100, to $250 a year. If you want big savings, and just go generic, over $1,000 a year. Found money, found money. Here's jeff kaplin, thanks to him. Thank you very much.

This transcript has been automatically generated and may not be 100% accurate.

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