Huge Mall of America Brawl

Mobs of teenagers went on a rampage fighting each other and attacking shoppers.
2:34 | 12/28/11

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:



Skip to this video now

Now Playing:


Related Extras
Related Videos
Video Transcript
Transcript for Huge Mall of America Brawl
Purity beefed up now at that world famous Mall of America after mobs of violence heaters as you see right here went on a Rampage fighting each other and the next half. Post holiday shoppers ABC weekend. -- -- we can make an inability here with more on a very terrifying story here finding -- calling us in moving brawl that morning to you Josh. Mega Monday turning to make -- chaos of the biggest mall in the country. Terrified shoppers trying to return their Christmas gifts were instead -- this fight and flying objects. And what a witness called a smash and grab flash -- Cheers -- -- in the food court. Innocent shoppers punched and shoved. All of this madness caught on cell phone cameras and posted on YouTube. Chaos -- the country's largest shopping mall on one of the busiest shopping days of the UR -- -- thrown out of -- -- -- -- -- -- -- -- -- -- It started in an instant up to fifty teenagers on -- Rampage through the Mall of America the day after Christmas. Twitter and FaceBook messages falsely spread rumors the two popular rappers -- going to be there. Frenzied fans soon escalated into alluding mob. More than thirty police officers how to respond in the mall went on lockdown I've been around since the the place opened and I haven't seen anything. Did that came close to -- in this that the Lawler or really anywhere else frankly this was a flash mob but these scenes are eerily similar to another growing problem facing malls flash -- -- teens organize quick mass robberies over social media. According to The National Retail Federation. About half of the 100 retailers they surveyed report being hit at least twice by flash -- in the last year. About 10% of these incidents we're tied directly back to social media text messaging. For some sort of Internet activity. From New York to Philadelphia to Minnesota flash -- videos have gone viral and for the terrified shoppers caught up in these violent -- A trip to the mall could just not be worth the potential cost. That retailers are taking flash -- very seriously The National Retail Federation is urging stores and local police to constantly monitor social networks for indication of a possible brawl. -- -- also trying to position workers to be near key areas of the store. And guard valuable merchandise -- this is frightening video to watch it was Yeltsin just you know at some fundamental what do you do hope the parents get involved as well. -- thanks so much as.

This transcript has been automatically generated and may not be 100% accurate.

{"id":15245114,"title":"Huge Mall of America Brawl","duration":"2:34","description":"Mobs of teenagers went on a rampage fighting each other and attacking shoppers.","url":"/GMA/video/mall-america-brawl-security-increased-15245114","section":"GMA","mediaType":"default"}