Model Sues Volvo, Says Ads Imply Escort Service

Carolyn Giles says car company misused her images.
3:00 | 08/16/12

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Transcript for Model Sues Volvo, Says Ads Imply Escort Service
Now, to the model taking on some of the world's most powerful companies. The colombia university graduate said she signed up to shoot an ad for a car. But found her face helping to promote an escort service. Now, she's launched a million dollar lawsuit to prosect her image. And alex perez talked to her in an exclusive interview. 30-year-old carolyn giles has been posing for the camera for more than a decade. She has a portfolio, from sexy bikini photos to head shots. But it's this photo of her that's at the center of a $23 million lawsuit. I was paid $2,000 for unlimited usage for volvo, for their s40 model. Reporter: But the picture for volvo, has turned up in ad after ad for all kinds of products, in 25 different countries, all without her consent. So, giles is suing her modeling agency. The unauthorized use of her image is this ad on an australian dating website, fastimpressions.Com, promoting a night of socializing, sponsored by volvo. It invites singles to spend a night with a swedish model of your choice. And offers swedish models of all shapes and sizes. They were going for that idea to draw people in. Reporter: The lawsuit was done to make it appear she was an escort, with extreme sexual and inappropriate connotations and innuendos. In a statement, volvo defends its play on words. Saying the sexy swedish models were cars, not escorts. It says giles signed a release granting rights for unmrimted print and internet placements worldwide for an unlimited time. But experts say she may have a case. It's not that volvo can go around and peddle her pictures to everyone and anyone they choose. I didn't say volvo could use my image for anything volvo for the rest of my life. Reporter: No matter what happens, giles says her suit is about principle. I would be happy if the industry standard changed. Aside from volvo, the two other companies giles is suing isn't speaking. Ford model didn't have a comment. I'm sure this is far from over, diana. Thanks so much.

This transcript has been automatically generated and may not be 100% accurate.

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